As a Huge Aston Martin fan, I'll be honest and say, that Cygnet is incredibly cool and modern. It's perfect for middle-classing it about town. Most of you are aware of the current stigma that goes around if you're in a big 'gas-guzzler'. It just doesn't make for a good tone if you meet your pals at SB's in a 3.5T (or in the States in a 6 litre +).
It does look like a Toyota IQ, but you know what, a lot of people love those, even I can see a loveable modernity in them. And I'm not just talking about cars from the sofa, in September I went from a 2.0 BMW to a new 1.6 with efficient dynamics. How many people do you know used to downgrade engine sizes as they got older? Or even were prepared to pay more for a downgrade?
That's the trend, and although some people are still oblivious to it all - the movement is out there.
But really, Aston Martin is a pedigree of British engineering. It's the Bond badge we're all working hard to have. And as the middle ages hit us, we don't want our dream machine to look, or have any association with a cheap run-about. We want to stick our noses up at the green-fingered anti-snobs, because they're the most pretentious hypocrites of all. They're only buying into the save the planet trend to fit in with their fellow yahs. And me and my 100k Aston Martin want you to know that we know it.
As for the availability, well that looks handled well, with supplies to be restricted to previous owners. But demand is what moves the market, and if these things create a impact, I wouldn't be surprised at all to see them produce more.