Does anyone else dislike how they are just calling it Apple Watch? Not only that, but their branding is completely bad design. WATCH is capitalized...for no reason. The font is bold and the kerning is bad. There's just nothing exciting or creative about it. And it doesn't seem like it fits with everything else. I also feel "iPhone 6 Plus" is like Samsung-level bad naming. 6+ would make more sense. Not to mention the thing is incredibly bulky and cartoonish looking.