I went into O2 on my 3:20 break at work to enquire about how long it takes to change from a current contract to the iPhone. As I'm already on their rolling 30 day "Simplicity" tariff, I was told the whole process would take 10 mins as I just needed to put my current SIM in an iPhone and do the paperwork but they close at 5.30. 5pm, I walk in, SIM card in 1 hand, cash in the other. 3 of the staff are sat with customers already. There's 1 customer hovering around the empty counter near the entrance. The member of staff who's usually behind the till there is at the iPhone display in the middle of the shop, talking at great length to a very attractive girl in her early 20s about the iPhone and other stuff that suggested they were friends socially anyway for 10+ minutes while she ums and ahhs. They finally shut up blathering on and walk behind me, presumably to do something sales related and at no stage did the O2 employee ask if I needed any help. I turn round, the cute girl had gone and he's now back behind the counter. A fat woman and her spoiled kid are now at the end of the line that had formed behind me and the guy who was there before me. she turns round and starts blathering on about different phones for 15 mins and goes for the iPhone. 5:25 one of the other O2 employees have finally finished with their customer and call me over. No apology for the wait. I produce my SIM card and £87.11 cash, asking to be transferred onto the 24 month iPhone contract for the 16Gb 3G S. The guy says, "Sorry, only the 32Gb model is in stock at the moment, they're in demand but only sent 3 to our shop today, you could try after 12pm NEXT FRIDAY" I walk out of the shop in disgust!