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How Angela Ahrendts' Burberry Experience Could Drive the Future of Apple Retail
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You're misreading. MR was the ones who called her "jobs-esque" which I said was daft. Sounds like you're agreeing with me.
She sounds like she could be a good fit for Apple. I just find it ridiculous to compare her to Jobs, particularly in the midst of descriptions that are the opposite of his perspective.
I think this good news, if she is given the time to do something with the stores.
My first experiences of apple stores (uk) you could turn up, talk to staff, genius and even sit down and go through a few things on you mac with knowlegeable people who were as enthusiastic about mac as I was.
Then the iPhone came along.
The shops are now hard work to shop in, always very very busy and difficult to get staffs attention. On the plus side they have improved the buying experience somewhat with the use of EasyPay on the app.
One thing that irks me about the stores is a smaller / medium/ large store all have the same range of products, I would expect something else from a flagship store to a small mall retail unit.
My first experiences of apple stores (uk) you could turn up, talk to staff, genius and even sit down and go through a few things on you mac with knowlegeable people who were as enthusiastic about mac as I was.
Then the iPhone came along.
The shops are now hard work to shop in, always very very busy and difficult to get staffs attention. On the plus side they have improved the buying experience somewhat with the use of EasyPay on the app.
One thing that irks me about the stores is a smaller / medium/ large store all have the same range of products, I would expect something else from a flagship store to a small mall retail unit.
I don't think they're really comparable though. Jobs was referring to the hardware and software design of their products. I don't think Ahrendts was brought in to influence the hardware/software design by assessing what the customers want (or think they want). It seems more like she's supposed to improve the retail experience - to make people happier about being in an Apple store, about the transaction, and thus perhaps, indirectly about the products they buy.
Gender isn't a social construct? Oh, really? The entire academic field of Gender Studies would disagree. Sex isn't a social construct. Gender most certainly is. Your "real differences that affect how men and women act" is 100% ignorant. Those differences are only based on your dominant paradigm of men and women. It isn't real. It's the very definition of a construct.
Is "Apple should never have hired a female handbag exec" any different than "Apple should never have hired a male handbag exec"? If so, why? Are all women exactly the same? Would a man who ran a handbag selling company be a better candidate simply because he's a man?
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Exactly, they're not. Which is why it makes no sense to compare the two and call her "jobs-esque" as the MR article did.
I have a very open mind, and I could barely finish the article you linked to. It is sexist, despicable, and provides absolutely no useful insight whatsoever. Was it intended to be a satire?