Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Wrong hire

Apple should have hired the Burberry's CIO and CTO. Maybe even the CMO.
 
Coming soon: new iPads and MacBooks with the Burberry beige chequered pattern...

It'll all go full circle - the next Mac Pro will be a bland beige box!
 
Milo, your comment is daft. Ahrendts and Jobs are doing different things.

You're misreading. MR was the ones who called her "jobs-esque" which I said was daft. Sounds like you're agreeing with me.

She sounds like she could be a good fit for Apple. I just find it ridiculous to compare her to Jobs, particularly in the midst of descriptions that are the opposite of his perspective.
 
I think this good news, if she is given the time to do something with the stores.

My first experiences of apple stores (uk) you could turn up, talk to staff, genius and even sit down and go through a few things on you mac with knowlegeable people who were as enthusiastic about mac as I was.

Then the iPhone came along.

The shops are now hard work to shop in, always very very busy and difficult to get staffs attention. On the plus side they have improved the buying experience somewhat with the use of EasyPay on the app.

One thing that irks me about the stores is a smaller / medium/ large store all have the same range of products, I would expect something else from a flagship store to a small mall retail unit.
 
I'm not insulting anyone. Jobs famously made it clear that he ignored what the public had to say, he didn't think it was useful. No focus groups. And his well known quote about people asking for a faster horse instead of asking for a car.

Among other things she talks about what people are sharing on social media, which seems pretty much the opposite of "jobs-esque".
I don't think they're really comparable though. Jobs was referring to the hardware and software design of their products. I don't think Ahrendts was brought in to influence the hardware/software design by assessing what the customers want (or think they want). It seems more like she's supposed to improve the retail experience - to make people happier about being in an Apple store, about the transaction, and thus perhaps, indirectly about the products they buy.
 
What propaganda. Selling grossly overpriced handbags is not a qualification to head the retail division of the most successful company of all time.

Controversial, but worth a read if you have an open mind:

http://www.returnofkings.com/19763/apple-should-have-never-hired-a-female-handbag-executive

Gender isn't a social construct, it represents real differences that affect how men and women think and act. Censoring any mention of it is ridiculous.

Gender isn't a social construct? Oh, really? The entire academic field of Gender Studies would disagree. Sex isn't a social construct. Gender most certainly is. Your "real differences that affect how men and women act" is 100% ignorant. Those differences are only based on your dominant paradigm of men and women. It isn't real. It's the very definition of a construct.

Is "Apple should never have hired a female handbag exec" any different than "Apple should never have hired a male handbag exec"? If so, why? Are all women exactly the same? Would a man who ran a handbag selling company be a better candidate simply because he's a man?
 
Last edited by a moderator:
What propaganda. Selling grossly overpriced handbags is not a qualification to head the retail division of the most successful company of all time.

Controversial, but worth a read if you have an open mind:

http://www.returnofkings.com/19763/apple-should-have-never-hired-a-female-handbag-executive

Gender isn't a social construct, it represents real differences that affect how men and women think and act. Censoring any mention of it is ridiculous.

I have a very open mind, and I could barely finish the article you linked to. It is sexist, despicable, and provides absolutely no useful insight whatsoever. Was it intended to be a satire?
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.