- Nov 14, 2011
Don't normally agree with Rocco Pendola, but I do here. There may be a strategic acquisition that makes sense for Apple. Maybe it's something like Netflix or Square. But I think Cook is more interested in running a great company than building an empire. Perhaps this is why a recent CoreBrands ranking has Apple in the top 10 most respected brands in the world, with none of their competitors or any tech company in the top 10.