I suggest Apple would have doubled MacBook Air sales, saved themselves the trouble of building so many BTO / CTO machines, and made even more money, if they would simply have equipped all of them with 4GB of ram. Just think how many hours would be saved, how many discussion threads would not have been created, had Apple done the right thing from the start. Just think about how many people that are sitting on the fence, or lamenting what they should do, instead of just placing their order. How many are having to reach for that extra $100.00. Finally think about this for a moment. The massive amount of memory chips Apple buys, would have made their cost so low it's not even funny. It may have added less than $15 per machine. Perhaps even less. Oh sure I hear the arguments now.. "but they wanted to come in under $1,000 for the entry level model. Well, they could have easily done that and still included 4GB of ram. With the impending release of Lion (the new version of OS X) sometime in the future 4GB makes all the sense in the world. To put a new model on the market in the year 2010 with a measly 2GB is a travesty. Hello Apple? Anybody home? Anyone care? Anyone not so bloody greedy?