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How Apple is so successful and manages to keep up all the hype

T

TheEstelle96

macrumors newbie
Original poster
Sep 16, 2011
2
0
England
Hi there :) i was hoping if some of you could help me with some ideas of what to include in my english talk for GCSE. I'm going to be doing a talk about how apple (who are amazing by the way, and i love all their products) manages to keep everyone talking about them, and constantly whenever apple comes up at school, i know that there is usually a discussion about, say, the next iPhone 5 and what its going to be like. So I was wondering if any of you had any points about apple in general, like statistics, or just what makes you go to forums like this to talk to other people about the SUPER brand that is Apple. If you have any other ideas, i am open to them :)..... 1.2.3.............GO!!!! x
 
Secrecy. That and their marketing campaigns. You never know what they will do for X product until it's released. Everyone likes guessing games.
 
h1r0ll3r said:
Secrecy. That and their marketing campaigns. You never know what they will do for X product until it's released. Everyone likes guessing games.
Click to expand...

This^^^

Apple doesn't do the hyping and rumor mongering, we do.

It's sites like CNET, 9to5 Mac, and MR that have all the rumors going in the tech community.

This is not a criticism, it is what these sites do - R = Rumors.

Apple markets and advertises AFTER product release. All the buzz beforehand is created for them, and secrecy fuels the machine.
 
h1r0ll3r said:
Secrecy. That and their marketing campaigns. You never know what they will do for X product until it's released. Everyone likes guessing games.
Click to expand...

Thanks:) ^^ thats really helpful and i just had an idea of how i could present that because of your reply. Remeb how the store in covent garden, before it opened had boards surrounding the shop with a red curtain which slowly revealed the apple logo? That was a very good way of creating more interest.

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Also, does anyone know what was the first product they released that had literally EVERYONE talking about? And the same sort of hype as now? Or has it gradually increased over the years?
 
With their iDevices they seem to not put everything in the first version, because then no one will buy the second version. For example, they may have left cameras out of the iPod Touch so that when they released the camera version... many people would buy it all over again and they'd make a lot more money.
 
TheEstelle96 said:
Also, does anyone know what was the first product they released that had literally EVERYONE talking about? And the same sort of hype as now? Or has it gradually increased over the years?
Click to expand...

i would say the ipod. there might have been computers before that were popular, but ipod became a synecdoche for "mp3 player"
 
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I think iPhone 3G was the one that really got the queues going wasn't it? iPod was a big thing but were there queues for the new models like there have been with iPhone?

It is interesting though that while the iPhone (and the iPod before) is now certainly mainstream, Apple have been able to maintain their aura as a specialist retailer.

There's something else though which goes deeper. Why have so many stuck with Apple through the years, including the bad times? What was it about them that created such high profile disciples as Douglas Adams and Stephen Fry?

Yes Steve Jobs is very charismatic but it's not all about him. Well, ok, yes it is now!

OP - are you on Twitter? If so, why not tweet Stephen Fry and ask the question. Who knows you might get a #whyapple? or something going!
 
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Ps there is probably research done about it if you do some searching. I'm sure there will be attempts to link the Apple followers by suggesting autistic tendencies or something.

There's also no doubt some attempt somewhere to link the original rainbow symbol with that used by the LGBT community. There seems to be a generalising misperception that all gay people like Apple.
 
Honestly loving and believing in what they do and their products.

While others just catter to what they think the market wants.
 
TheEstelle96 said:
[/COLOR]Also, does anyone know what was the first product they released that had literally EVERYONE talking about? And the same sort of hype as now? Or has it gradually increased over the years?
Click to expand...

All the hype over Apple products has been primarily with their iDevices. The iPod was probably the biggest, then the iPhone and then the iPad.

iPod has sold millions and millions of units. I remember back in my college days it was as if everyone had an iPod. Once the iPhone and iPad came out, it pretty much put the iPod to shame.
 
Seriously, I don't care if all of you were born in this century, but you can't talk about Apple's marketing methods and creating hype over products and not mention the 1984 ad. To claim it all started with the iPod is revisionist.

.tsooJ
 
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