Daring Fireball linked to this article, which is a fascinating look at the processes Apple used in manufacturing the various metals to make the Apple Watch collections. For all the people wondering why they'd charge as much as they do ... I think this has something to do with it. Gruber noted this excerpt: Yes, Apple could certainly charge less and do less. But when has that ever been Apple's style? Yes, the Apple Watch is at its heart a computing device. But the level of dedication and care that has gone into designing the casing is nothing short of incredible, and that is a huge aspect of what this device is. And if that's the case, why would Apple charge anything less than what the manufacturing process is worth? I think this allayed a lot of my fears in regards to the pricing of the Watches. Pretty impressive, when you think about it.