It seems that Apple has joined the ranks of ITT, IBM, Wal-Mart, Microsoft, and Google. Companies that grew to a very large size (by providing desirable products) are suspect in the eyes of the NYT and various interest groups and must now be brought low.
We've witnessed the furor over Foxconn labor practices; Greenpeace is making a big deal over the power source at the NC data facility, and, of course, the broadside from the DOJ over agency book pricing. This article on taxes is just the latest hit piece. Nowhere does it state the Apple did anything illegal; instead it does a lot of handwringing and nudges the reader to the conclusion that this is somehow wrong.
Good for Apple for figuring this out and lowering its tax burden. It's good for the stockholders, employees, and yes, the customers. They all end up with more money. The company is worth more, the employees are better compensated, and the customers pay a lower price than would otherwise be the case.
The social benefit is that it leaves more resources in the hands of individuals, rather than the bureaucrats. You can make much better decisions for yourself than someone sitting at a desk in D.C. or Austin (or other fine state capital). Even Warren Buffet believes this. His recent loan to the Bank of America was structured as preferred stock, subject to a 15% tax rate, rather than a loan with the interest payments taxed at 35%.
If you have a beef with Apple's tax strategy, don't blame Apple. Instead, write your Congressman or Senator. These are the folks who passed the current set of tax laws.