How Apple only allows...

Discussion in 'iPod' started by br1anc, Feb 29, 2008.

  1. br1anc macrumors regular

    Jan 17, 2008
    how come some movies on iTunes are available for rentals while others are available for rental and to buy? i rather buy a movie and use it forever than rent it for 24 hours.
  2. killmoms macrumors 68040


    Jun 23, 2003
    Washington, DC
    It's not up to Apple, it's up to the studios and how they want to license their content to iTunes. I believe though Apple signed up all the major studios for the rental system, the only studios committed to selling movies to keep are Disney's various studios.

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