How Apple plans to make the drastic design change succeed

[hasanahmad]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

 

[bufffilm]

Blah, blah, blah.

What Apple will do with the ipX doesn't interest me. Public acceptance of the ipX doesn't interest me.

The ipX doesn't interest me. Because it is a flawed product.

Am I making myself clear to you?

 

[eyoungren]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

Here is the hatpin to the balloon of your statements.

One of my coworker's is the standard issue Apple customer. She just got a 7+ in the last few months and has zero interest in anything else.

Her purchases are based on what she needs/wants and what Apple has.

Envy, jealousy or any other emotion doesn't buy into her decisions. Her phones go right into a case. She couldn't wrap her mind around WHY I would have an issue with the camera bump of the 6/7/8 series as to her it's a non-issue and she's all about iOS and what Apple can do for her. Doesn't care what the device looks like.

When she heard about the releases her response was "Meh" and "It'll be a long time before my next iPhone upgrade".

So yeah. This "Apple plan" for envy to influence purchasing isn't going to fly.

 

[RobinInOR]

Ya know, in most of the corporate world, they aren’t organized enough to pull off a scheme like that. Too many interdepartmental interactions, even for Apple.

 

[edfoo]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.

Do you have a double-blinded randomized controlled study to prove those points?

 

[spooky23]

Imma gonna wait for the iNotch. The entire phone is a notch apart from the two bezels at the top and bottom.

 

[ronincse]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

Counter crazy conspiracy plan: Apple makes and sells as many phones as possible because they stand to make way more profit doing it that way and they sell as many as they can produce instantly because it's a new iPhone and new models STILL break sales records.

I'm sorry but companies simply don't do elaborate things like this in order to drive sales, ESPECIALLY a company like Apple who doesn't need to do that at all

 

[akash.nu]

Can’t believe someone actually thought this was even a possibility. ‍♂️

 

[ashleyman]

Why would a company choose to reduce sales by artificially reducing manufacturing capacity?

That makes no sense at all.

 

[LiemTa]

Uh, because public perception of a product matters? OP literally described the psychological effects an artificial scarcity has on people.

 

[ashleyman]

Uh, because public perception of a product matters? OP literally described the psychological effects an artificial scarcity has on people.

If it was a limited edition product I'd agree. But a production iPhone? No way. They'll want to make as many as possible and sell as many as possible right now. Before anything or anyone else comes along and takes the spotlight.

 

[eyedoc2020]

It is a premium phone. I use landscape mode a lot for videos and the notch is a no go for me. It’s like a Ferrari with a huge ass dent in the hood. Apple dropped the ball on this one.

 

[x-evil-x]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

No.
You understand how many of us are locked into the new launch window from the start? Sept October at the latest.
Apples sales will go wayyyy down it the phone gets pushed to February.
I personally won’t upgrade at that point if I don’t get one on launch day.
No way I’m ruining my launch day window waiting 6 months to get one.
This will be the case for all launch day upgrades.
Apples stock will go wayyyy down if this happens trust me.
This is not what Apple has in mind. They will make more money releasing iPhones in that launch window or less and less people will upgrade.
They’ll just wait till then next years iphone.

 

[Rogifan]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

I’ve seen some dumb things here but this is near the top. And yes people who have handled the phone are not crazy about the notch in landscape mode.

 

[pat500000]

1. People who have handled and used the phone do not have a negative view of the notch.
2. People who have handled and used the phone think X is a big upgrade and direction change from Apple.


3. Plant stories of production issues.
4. Suppress production just a bit but not too much initially

5. Users who get hold of iPhone X will be seen as the FEW who got the phone, Apple is betting they will show off their device they have confidence in to friends and family
6. Once the envy sets in the desire to upgrade, Apple will gauge the demand through social media, emails and retailers and ramp it up for holiday season.

7. iPhone X will sell out while Apple keeps the artificial production issue till holiday season is over, then it will ease production suppression

?? So, what is your question? Confused.

 

[E.Lizardo]

Counter crazy conspiracy plan: Apple makes and sells as many phones as possible because they stand to make way more profit doing it that way and they sell as many as they can produce instantly because it's a new iPhone and new models STILL break sales records.

I'm sorry but companies simply don't do elaborate things like this in order to drive sales, ESPECIALLY a company like Apple who doesn't need to do that at all

Bingo!!!
[doublepost=1505968724][/doublepost]

Uh, because public perception of a product matters? OP literally described the psychological effects an artificial scarcity has on people.

OP literally MADE UP the psychological effects artificial scarcity has on people. It's nonsense . They will make all they can because they will sell every one instantly. Oh and we really landed on the moon too.

 

[Italianblend]

A delay would also put people on a late cycle and would delay iPhone 11 purchases.

 

[Patriks7]

When she heard about the releases her response was "Meh" and "It'll be a long time before my next iPhone upgrade".

This right here is one of the most important things imo. The general person doesn’t have a need to upgrade that often. These phones have become so good in recent years that they’ll easily last them 4 years, or more.

Hell, my father uses an iPhone 5 I handed down to him and has absolutely no issues with it. And it’s not like he’s a person who couldn’t afford a new flagship phone every year.

 

[44267547]

This right here is one of the most important things imo. The general person doesn’t have a need to upgrade that often. These phones have become so good in recent years that they’ll easily last them 4 years, or more.

I would say the expectancy for an iPhone for iOS support is five years. iPhones as you said, are so powerful and they do so much, to upgrade every year, somebody truly has appreciate all the latest features and capabilities. But most who have these powerful iPhones, don't even take full advantage of what It can do.

 

[Cordorb]

I plan to get a larger case for my iPhone X so people will not know it is smaller than my iPhone 7 plus ;-)

 

[eyoungren]

But most who have these powerful iPhones, don't even take full advantage of what It can do.

Agree. Most of them are still struggling to understand the difference between ram and capacity - while not caring to know.

 

[TroyBoy30]