As a Windows C++ developer, 45 hours per week, I see the amount of software that gets created for the platform. It's not slowing... Programming for Windows has taught me that OSX is a better designed system. Working on iPhone apps vs Windows apps has shown me the flaws of the registry, an OS that is tied to unique hardware identifiers, etc. So i'll throw this out, because I think it's pretty much a known fact: UNIX is better engineered that Windows. Yet, that fact doesn't seem to be helping Apple's marketshare....a shame. But look at the iPhone: it has stepped into the market, and taken MASSIVE amounts away from the competition. It was unique, innovative, etc. People just don't SEE that sort of innovation with OSX, because by and large, it does what Windows does: it allows people to surf the internet, upload photos, and listen to music. So how does Apple gain marketshare, when they're CLEARLY already the lead from an engineering standpoint? I think Apple knows the answer, and I have an idea about it: Rather than fight for marketshare in the mouse/keyboard-based computer industry, I think Apple is going to focus the VAST majority of their attention on the tablet, and maintain the lead in that market, leaving the mouse/keyboard-based computers in the dust, admitting defeat to Microsoft. Rather than viewing computer marketshare as one category, they'll split it into two VERY distinct markets: the mouse/keyboard one, and touchscreen machines. And who knows, if Apple plays their cards right, they could be the ones with 95% marketshare in 10 years....in the tablet sector. After all, who cares if you were the world leader in VHS tape production after DVDs came along? Make sense? Any thoughts?