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How can the cost be justified?
- Thread starter thewiccaman
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When you break it down that way, yes, definitely worth the price for sure!
I use the Pico Neo 3 Pro AR at my work and it's amazing but the price point on it is 10% of what I spent on the AVP; so do I expect 90% more features on the AVP ?
Let's see in 2 weeks.
Now the wait begins....
Exactly. It is running about as many pixels as an M2 MacBook Air connected to a Studio Display. An Oculus Quest is “nearly 4K,” or about 1/3 the pixels.
Yup. It costs what it costs due to the cost of the components. It would not surprise me if the profit margin on these is about the lowest apple have on any current product to be honest.
I suspect they may even be taking a hit on these simply to get the tech out in the real world, get some compelling apps developed and start making real money on v2 or v3 when the hardware costs come down due to tech advance and economy of scale when the market is ready for it.
I suspect they may even be taking a hit on these simply to get the tech out in the real world, get some compelling apps developed and start making real money on v2 or v3 when the hardware costs come down due to tech advance and economy of scale when the market is ready for it.
Apple does things like this to keep the PREMIUM brand image alive. Think about. The gold plated Apple Watch, the Apple Display and stand, the Mac Pro, and now the Vision Pro. Every so often they release these products with price tags as if they are a luxery brand to keep that brand recognition and upper end status symbol. So now, someone can buy an apple watch SE and be part of the upper Apple status symbol.
Now, do I think this is over priced… Yes, but not by much… Theres Not really any product that you can compare it to.. It’s AR not VR.
It is safe to say that this has been apples end game all along. The m series chips, the development of swift, the airpods (spacial audio), handoff, lidar sensors in iPhones and iPads, and more. Literally almost everything Apple has created/developed was stepping stones to this very product. And so for them, I do see why Apple calls this the future of computing. Apple has been using other products to supplement the development cost of this product As profit margins will be slim
Now, do I think this is over priced… Yes, but not by much… Theres Not really any product that you can compare it to.. It’s AR not VR.
It is safe to say that this has been apples end game all along. The m series chips, the development of swift, the airpods (spacial audio), handoff, lidar sensors in iPhones and iPads, and more. Literally almost everything Apple has created/developed was stepping stones to this very product. And so for them, I do see why Apple calls this the future of computing. Apple has been using other products to supplement the development cost of this product As profit margins will be slim
You're getting "Augmented reality" features, with zero built-in AR apps. In other words, hype.
You realise that this is aimed at early adopters/developers who will be the ones to push the development of the killer apps?
If you're expecting a fully baked device with a bunch of killer apps... you're about 2-3 years too early.
Putting the cost in to perspective:
First - the AV Pro is being compared to headsets that aren't close to what this thing has. It's not just a display. It's an iPad on your face with the highest quality VR/AR you can get today.
Second - on functionality and usability, Apple is constantly making it better. I'm in the beta program and though there are bugs there too, many things are getting fixed.
Third - I don't believe there will be much improvement in the hardware used save some processor and memory upgrades coming. Small changes where it won't be worth getting a replacement for a few years down the road. Why not have this coolness now?
Fourth - weight - it's all in how you set it up on your head. My first experience with the single band was negative. Thought it was crazy heavy and agreed with many about that. But, get the right light shield, cushion, etc, it's not that bad and easy to get used to.
Fifth - here's the BIG ONE. In 1980, my family bought an Apple ][. It, with monitor, two 5-1/4" drives, paper tiger dot matrix printer, and a couple pieces of software - mainly VisiCalc (precursor to Excel) all cost a little over $5K. In today's dollars, it equates to $18,357.26 (per ChatGPT 4.0 which based it on 3% annual inflation. We were not what I'd call wealthy by any means. My dad wanted spreadsheets and understood what they could do. That, along with some other experiences led to me being really good with technology which led me to a career in it.
Sixth - Microsoft has had a VR/AR headset since something like 2015 called HaloLens. It's more like glasses in a helmet kind of thing than AR provided by cameras. It's cost? Starting $3,500 and goes up. Its software is severely limited.
So there you have it. My take and perspective. To each their own.
Putting this in to perspective is important.
First - the AV Pro is being compared to headsets that aren't close to what this thing has. It's not just a display. It's an iPad on your face with the highest quality VR/AR you can get today.
Second - on functionality and usability, Apple is constantly making it better. I'm in the beta program and though there are bugs there too, many things are getting fixed.
Third - I don't believe there will be much improvement in the hardware used save some processor and memory upgrades coming. Small changes where it won't be worth getting a replacement for a few years down the road. Why not have this coolness now?
Fourth - weight - it's all in how you set it up on your head. My first experience with the single band was negative. Thought it was crazy heavy and agreed with many about that. But, get the right light shield, cushion, etc, it's not that bad and easy to get used to.
Fifth - here's the BIG ONE. In 1980, my family bought an Apple ][. It, with monitor, two 5-1/4" drives, paper tiger dot matrix printer, and a couple pieces of software - mainly VisiCalc (precursor to Excel) all cost a little over $5K. In today's dollars, it equates to $18,357.26 (per ChatGPT 4.0 which based it on 3% annual inflation. We were not what I'd call wealthy by any means. My dad wanted spreadsheets and understood what they could do. That, along with some other experiences led to me being really good with technology which led me to a career in it.
Sixth - Microsoft has had a VR/AR headset since something like 2015 called HaloLens. It's more like glasses in a helmet kind of thing than AR provided by cameras. It's cost? Starting $3,500 and goes up. Its software is severely limited.
So there you have it. My take and perspective. To each their own.
Putting this in to perspective is important.
Here we go again how do we justify the price? Well, if you looked at the video that broke this thing down, you will see that it incorporates a mind blowing amount of technological hardware. Apples not making a lot of money on this. They’re not going to break On this first generation. This is the lost leader for them.
The iPhone has more AR apps than the vision pro, pokemon Go and the Ikea Kreativ’s Scene Scanner https://www.theverge.com/2022/6/22/...om-scanner-ios-app-virtual-furniture-showroom. (iPhone apps don't run on the vision pro, only iPad apps)
Simple — a $3500 device that you use everyday for most computing needs vs a $500 device that you use very little for gaming. That’s by your comparison — the fair comparison would be to Varjo, which is more expensive than Vision Pro.
Sorry, but the VP does not do much for everyday computing - it's more an entertainment device.
OTOH my Studio Mac does a lot more with very productive time spent each day.
Was a huge shame that Vision OS is more like a locked down pair of iPads.
And I don't use iPads at all even though I have 2 iPad Pros.
Does not do much for YOUR everyday computing. As someone who did all of his computing on iPads until adding the AVP to the mix, I have been doing my job very well in AVP - maybe even better. I am feeling much more productive when tuning out distractions with AirPods and put myself in an environment. I am finding I am able to stay on task much more easily when I need to buckle down and get work done when I’m in AVP. Not saying it’s for everyone, but people need to stop assuming “I am not productive like this” means “No one is productive like this.”
The VP is now my preferred way of doing "everyday computing" by connecting to my Mac. A 6 foot screen that dwarfs a Studio Display ...