Adopting the typical Apple fanboy posture, would you like to substantiate that with some proof?
Apple's obsession with silence is well known and they tailor their cooling to offer this. But if you look at the innards, there's no overt effort made to use the shell specifically as a heat dissipating structure: you couldn't because we'd be back to the days of the HibachiBook Pros. It just happens to be one of it's attributes. The heavy lifting of the cooling is still done by the usual arrangements, and if you do attempt to use the power of the machine the shell doesn't contribute in a spectacular way to cooling when compared to the likes of say the Dell XPS M1330. The silenced cooling is actually achieved in a bigger way by Apple in terms of having less of it (the cooling that is), and making reasonably sure that in terms of most consumer use it won't fry the machine. As I said, light use. If you try and use the power they have on paper, the compromises in the cooling becomes rapidly apparent - due to either straight-up overheating or a hugely increased noise signature (as the nominally silent fans ramp up) - or in some Macs both - in comparison to something else which is designed to put more airflow through the system more consistently. Case in point: Certain Pros in uncooled areas of my office becomes noticeably noisier than the directly comparable Dell Precisions (The Dells are noisier at idle) when doing computationally intensive work.
Weight - as I've said before, the new unibody structure is actually not that great when you consider the ratios of weight and strength relative to other manufacturing methods.
Lighter use makes for happier Macs. Not so silly actually.
The choice of aluminium and how they use it could be said to be a tossup between tactile impression, visual impact, manufacturing cost and other factors which have nothing to do with what you mentioned. Most of it is in fact more to do with skilled marketing to the layman - like most of Apple's products - and Apple's expression of design flair than any sound engineering decisions. And that feeding / effect of marketing to the layman who nevertheless has an ego is never more apparent than it is on these forums.
Let's face it, the unibodies are sexy machines... but they aren't necessarily any better cooled, any better built, nor any stronger than other machines on the market, and in fact come with quite a number of downsides if you aren't the raving Apple fanboy who strokes his Mac before he turns in, or if your use of a computer is so inconsequential in terms of it's scope so as to not notice some of these compromises. Fortunately for Apple, I'd wager that they have a far greater percentage-by-usage number of such users.