Ok, I'm just curious. So now we can go into our itunes on our phone and check out purchased music, go to the app store on the phone and check out purchased apps, and there is a setting on the phone to automatically synch apps, books, and music. Great. But I'm pretty sure I haven't updated the OS since the keynote when they introduced these features. Did Apple use the cloud to update my phone? Or maybe were these features hidden in 4.3.3 and they did something so they became unhidden? I'm just curious how they got my phone to do that when far as I know I was running the same OS as before the keynote (and I don't think I downloaded updates for itunes and app store and as far as I know those are only upgraded with OS upgrades. Plus settings is definitely tied to the OS).