Come on, you are comparing the Amazon tablet to the iphone. The Iphone is a worldwide event. Amazon isn't. Go see how many news articles you can find on both the iphone and Amazon tablet. For every Amazon news article, you will find hundreds of iphone articles. Go to the forums and see how many Amazon tablet/iphone posts you see. If people were half as interested in the Amazon tablet, info would have leaked but nah, people don't care enough about the Amazon tablet. Maybe a few care about the Amazon tablet, the majority of people care about the iphone and hence a new thread on the iphone in this forum shows up every minute. I haven't seen that with the Amazon tablet.
The iPhone has had 4 years to gather momentum and mind share.
Of course more people are interested in what the next version will be.
Amazon seem to have hit a home run with their tablet, and I think it will be interesting to see how it effects the market over the next year. I certainly don't think it will completely fail like all the other Android tablets.
And of course you haven't seen a new thread on the Amazon tablet appear every minute, this is a website dedicated to all things Apple.