Apple is an extraordinary company. It makes great products and has, for years, sold them at a premium over their competitors due to the quality and hype/buzz they create about their products. Now comes a tablet device that may be extremely successful in the long run but the field will be cluttered with likes of HP and others. But they have priced it to compete so we shall see what the market will handle. As for they legendary Marketing team, how could they get the name of a device so wrong? "Mac' was and still is a great brand. Then the whole 'i' generation of devices came along and that brand is terrific. So in keeping with an 'i' theme, the decided to call their tablet device a 'iPad' and the jokes on the internet, TV, blogs, and newspapers are all laughing at the 'iPad'. I am not here to repeat the jokes I've already heard on MadTV and others, but I am questioning the Marketing team's decision-making process. What could they have possibly been thinking? How could they, with their focus groups, think tank discussion and extensive review process, not realized they were making a mistake? Now some may say that even bad 'press' is good 'press' but, in this case, I think the folks at Apple make be scratching their collective heads about it.