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How do Apps like Waze Make money

From A Buick 8

From A Buick 8

macrumors 68040
Original poster
Sep 16, 2010
3,114
127
Ky Close to CinCinnati
Just stated using Waze as my navigation app (gave my daughter my Garmin). So far i like this app a lot, but how can ones like this be free, so far i have seen no adds
 
Philanthropy? :p

It beats me too.

Maybe the're looking to expand their base so they can charge IAPs in the future or release new priced apps?
 
From A Buick 8 said:
Not sure i follow, even if they get 10 million instals, if it is free so how does that help.
Click to expand...

It's a (I guess not-so-well-known) joke.

If you look at their website, you'll see that they offer advertising partnerships to businesses.

Regards,
Tom
 
You're probably getting it ad free for now, but soon enough those ads will pop out. they could also be selling location and driving trends to advertisers. Seems like a lot of money goes into advertising
 
These guys are taking the Facebook approach.

Make it great, offer it for free with no ads, build a huge user base, and THEN start to monetize it. Once they have a lot of active users, advertising and the sale of data is worth so much more.
 
Fynd said:
Selling location/traffic/etc data to third parties?
Click to expand...

That's what I was thinking. If the service is free, then you are the product, whether you know it as blatantly oblivious advertising, or selling of personal information and subtle advertising.
 
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