How do Apps like Waze Make money

Discussion in 'iOS Apps' started by From A Buick 8, Jul 3, 2012.

  1. From A Buick 8 macrumors 68040

    From A Buick 8

    Joined:
    Sep 16, 2010
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    Ky Close to CinCinnati
    #1
    Just stated using Waze as my navigation app (gave my daughter my Garmin). So far i like this app a lot, but how can ones like this be free, so far i have seen no adds
     
  2. TJ61 macrumors 6502a

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  3. dejo Moderator

    dejo

    Staff Member

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    #3
    1,000,000 x free = still no revenue.
     
  4. From A Buick 8 thread starter macrumors 68040

    From A Buick 8

    Joined:
    Sep 16, 2010
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    Ky Close to CinCinnati
    #4
    Not sure i follow, even if they get 10 million instals, if it is free so how does that help.
     
  5. ipsychedelic macrumors 6502a

    ipsychedelic

    Joined:
    Mar 8, 2012
    #5
    Philanthropy? :p

    It beats me too.

    Maybe the're looking to expand their base so they can charge IAPs in the future or release new priced apps?
     
  6. Fynd macrumors 6502

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    Aug 11, 2010
    #6
    Selling location/traffic/etc data to third parties?
     
  7. CylonGlitch macrumors 68030

    CylonGlitch

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    SoCal
    #7
    Bingo!
     
  8. TJ61 macrumors 6502a

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    Nov 16, 2011
    #8
    It's a (I guess not-so-well-known) joke.

    If you look at their website, you'll see that they offer advertising partnerships to businesses.

    Regards,
    Tom
     
  9. From A Buick 8 thread starter macrumors 68040

    From A Buick 8

    Joined:
    Sep 16, 2010
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    Ky Close to CinCinnati
    #9
    Duh!, yea i should have caught that. It's kind of like "Yea but it's a dry heat"
     
  10. ipsychedelic macrumors 6502a

    ipsychedelic

    Joined:
    Mar 8, 2012
    #10
    So that's why, interesting.

    Momma always says there is no such thing as a free lunch.
     
  11. qubeofwar macrumors regular

    Joined:
    Jun 23, 2012
    #11
    You're probably getting it ad free for now, but soon enough those ads will pop out. they could also be selling location and driving trends to advertisers. Seems like a lot of money goes into advertising
     
  12. redman042 macrumors 68020

    Joined:
    Jun 13, 2008
    #12
    These guys are taking the Facebook approach.

    Make it great, offer it for free with no ads, build a huge user base, and THEN start to monetize it. Once they have a lot of active users, advertising and the sale of data is worth so much more.
     
  13. moldy912 macrumors member

    Joined:
    Jan 11, 2012
    #13
    That's what I was thinking. If the service is free, then you are the product, whether you know it as blatantly oblivious advertising, or selling of personal information and subtle advertising.
     

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