How do they manage to keep it secret?!

Discussion in 'Buying Tips, Advice and Discussion (archive)' started by lion, Jun 3, 2005.

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  1. lion macrumors newbie

    May 29, 2005
    Hello everyone,

    I recently started thinking of switching to Mac but was astonished by the amount of tension and speculations about the coming updates.

    What i don't understand is how do apple manage to keep their coming updates secret?!! If i'm not wrong, making such updates will have to go through designers, engineers, suppliers of all sorts of needed electronics, labourers who assemble the computers, people who pack them, delivery people, etc, etc.

    How exactly do they manage to keep it secret?!!! :confused:
  2. Willy S macrumors 6502

    May 8, 2005
  3. Daveway macrumors 68040


    Jul 10, 2004
    New Orleans / Lafayette, La
    Because everyone who is in the "know" of unreleased Apple products has to sign and NDA (non-disclosure agreement).

    Basically it states that if you tell anyone about this we will take legal action against you.
  4. smokeyrabbit macrumors 6502

    May 19, 2005
    Escape from New England
    Anyone caught divulging Apple trade secrets is visited in person by the Stinky Cheese Man !
  5. Abstract macrumors Penryn


    Dec 27, 2002
    Location Location Location
    They hire Amish mutes. ;) No photos, no internet, no way to tell people!

    Okay, they don't.

    I just think that they somehow prevent as many packers as possible from knowing exactly what they are packing into the boxes by covering up each box with something and asking people not to take it off.

    And as for the engineers and designers......well, maybe they WANT to keep this a secret from the world because they get a kick out of surprising people. And those engineers who let out the secret are found and booted, and maybe sued for breaking their NDA.

    Keeping employees happy with bonuses because the info didn't leak beforehand may also be something.

    Not sure, really. ;)
  6. friarbayliff macrumors regular

    Jul 20, 2004
    MN / IN
    That, and Apple manages far more of its own stuff than many other companies out there. Engineers and designers keep it quiet because their stock (assuming many of them own stock in their own company) skyrockets every time Apple slips something new and exciting under the radar.
  7. devilot Moderator emeritus


    May 1, 2005
    Hee. I know it's a joke and all, but the Amish use cell phones. And have been seen in Wal Marts (when it's really hot, there is AC in there). And no, I am not Amish. :p
  8. tuartboy macrumors 6502a


    May 10, 2005
    Not all of them. From my understanding, it's up to the local bishop to determine what they can and can't do regarding technology. We have amish that drive cars around here, but then there are some here that can't even have window blinds...
  9. Jschultz macrumors 6502a


    Mar 14, 2005
    Chicago, IL
    Oh man! Such memories! Loosey Goosey, the sky is falling!
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