I wrote about the potential but I'll say that as of now, first gen, it's kind of a mess. My wife had no clue in the store. She clearly didn't share in any excitement I had but I've been following it all along (she hasn't and doesn't care). All she saw was that this is 700. She's never had a watch over a hundred and it will take a lot more than the tryout she had yesterday to convince her to keep it. She's willing to use it and humor me, but I can tell she thinks I'm a bit nuts about this.
"What can it do?" Umm..you won't miss notifications? That's not exactly making her burst with excitement either. Not for 700. Not even for 400 for a sport watch that looks even worse. Track your health? Her iphone, she says, tracks her steps. It's important to note, she's a watch wearer (I'm not). She's an iphone nut. This should definitely sell to her right? Guess not yet..
It's not intuitive. She was hopelessly lost trying to manipulate the watch UI in the store. My 8 year old saw the bright colors of the sport watches and declared her love. We had to tell her no chance. Most reviewers are saying it takes a few days to a week to learn it. That's too long. Apple has to do better here.
You cannot declare a win for Apple with this initial demand and backordered stuff. Everyone knew this would be the case no matter what. But I do see a lot of returns in the future and poor sales on this once it's in the wild. There's just too many nontechies and people in general just don't understand what this watch is all about. Apple really needs to get those "faces", "messages" etc videos on its website into commercials asap.
As a tech enthusiast and someone who is following it, Apple has to make the sale to people like me. But I'm wavering at this point. It feels ok on wrist but yeah, that's 700. It's not impressive to me as fashion. It has to be impressive in actual use for me not to return it. The benefits have to outweigh the cost. Not only 700 and additional bands, but extra cable, setting up and maintenance, charging every night, managing battery life, managing which notifications you want, bugs, etc.
The problem is that I'm much more aware of the costs then I am benefits. I have to wait to use it.