Do you have each person as a separate contact? Do you group contacts together? I am currently Adding a "contact" and then within that contact, adding a new phone & renaming it to a person within that "contact". Eg, I have "Gym Buddies" and inside of that I simply add new phone numbers (people) and create new custom labels for each person. I have had my iMac & iPad for a while, but have been using an old skool Nokia for the past couple of years, so I haven't paid much attention to the contacts in my iCloud account. However, now that I have my iPhone 6, I'm organising everything how I like it, as the device is with me all of the time. I'd be interested to learn how you organise your contacts ... Cheers.