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minuteman

macrumors newbie
Original poster
Feb 13, 2013
6
0
When apple announces a completely new product, how do they disseminate the announcement?

Do they send a press-release first that tells everybody what the new product is before the actual in-person unveiling event/conference?

Or IS the in-person unveiling event/conference the first announcement about the product?
 

maflynn

macrumors Haswell
May 3, 2009
73,419
43,307
They usually have media events to showcase the new/updated product.
 

aristobrat

macrumors G5
Oct 14, 2005
12,292
1,403
do they announce when the media events occur in advance?
Yes, usually a week before. You'll know when that happens because virtually ever gadget site/blog in the world will have news of the announcement on their front page.
 

maflynn

macrumors Haswell
May 3, 2009
73,419
43,307
do they announce when the media events occur in advance?

They usually send out invitations to various media outlets but they don't really specify what its - at least explicitly say what it will be. They typically send out invitations like a week maybe two in advance of the event
 

Jessica Lares

macrumors G3
Oct 31, 2009
9,612
1,055
Near Dallas, Texas, USA
When apple announces a completely new product, how do they disseminate the announcement?

Do they send a press-release first that tells everybody what the new product is before the actual in-person unveiling event/conference?

Or IS the in-person unveiling event/conference the first announcement about the product?

They send invites, here are some examples I found:

http://iphone.pandaapp.com/news/02292012/233732522.shtml
 
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