As we all get prepared to see Apple reveal a new iPhone, and most of us believe it will be the 5s. I have a question. How does Apple sell millions upon millions of iphones, and then a year later release an S model that sales millions upon millions? No other phone manufacturer does this. The S model is aways just a spec bump with a couple of features Apple says the old phone can't do. Last year we had Siri that no other Apple device had at the time. I am a huge tech guy that loves having the latest and greatest, but even when I had my iphone 3g I saw no reason to get the 3gs. I waited until the 4 came out. Now someone in the forum told me that the only reason they has the S models was because there old iphones broke and were out of warranty. I can understand that upgrade. Beyond the fact that the phone looks just like the older model. If you are like me with At&t you have to pay the upgrade fee plus $250 to upgrade early to an iphone. I just cannot see paying $450 on contract each year for an S model. No other phone manufacturers have this practice. They always give us a bit of design up at the least. Let's look at the galaxy phones. Each galaxy S model has been a design change, and up until the S4 it has been a pretty big one. I understand none of these phones are as popular as the iphone, but still the companies that make them at least update the look of the phone. Why does Apple do this? What makes you guys that do upgrade each year want to have the new S model? It kind of makes me think Apple holds out on some of the specs on the first redesign model, and them puts it all into the S model. Makes people want a new phone. I like Apple and understand a lot of what they do with the iphone, but this just kind of blows my mind. I guess more so the customers that buy into this than Apple. Apple is selling millions of each of these iphones why would they stop making S models?