You can do it right when you buy your new phone at the Apple store.Do they take iPhone trade-ins right at the Apple Store? I tried at one of my Apple Stores and said you can only do it online. But I saw on Apple's website for iPhone trade up program, you can do it at an Apple Store. I'm a bit conflicted at the inconsistent answer I am getting. I guess I went to an Apple Store that doesn't give that service? Anybody with recent experience doing this?