The main problem here is that current hardware has no 4k video acceleration support. So it basically runs in software. That would be the same on Apple hardware. It is the same chips with the same lack of video acceleration.
You'd run the CPU with very high load even on MBP and the battery would be dry in less than 2h while watching 4k video on a Mac. It is not really a practical use case for mobile use on todays hardware.
But have you tried looking into the Windows powerplans. Usually one can decide how much general throtteling one wants under certain power plans.
Not really. Haswell iGPU (HD4400 and up) and Nvidia support 4K 30 FPS hardware decoding. He might be using Flash which cause extra unnecessary CPU cycles. Then power consumption significantly increases due to elevated CPU and Nvidia GPU load which leads to power throttling due to crappy battery. No Windoze power plan can do anything about that.
FYI, a Surface Pro 2 or 3 can output 4K 30FPS smoothly on battery mode as long as it doesn't use Flash (Only HTML5 and IE11). I can confirm this with my friend.
The bottom line is that there is no Windoze "gaming" laptops that give good experience (i.e. long battery life and lag free experience) when running on battery. Any SSD equipped Macbooks or a $300 Windoze laptop with i3, HD4400, 4GB RAM, SSD will outperform this POS Asus on battery performance.
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