Could someone with the new ATV let me know how it handles multiple iTunes accounts? I'm British but live in Sweden and my iPhone has a selection of apps installed that are exclusive to the Swedish store, British store and American app stores. I have an iTunes account for each region. I install the apps on my iPhone using the appropriate account and then generally switch back and stay in the Swedish store for day-to-day. It works fine for me like this; i.e I get to keep the bbc iplayer (exclusive to Britain) and Pandora (exclusive to usa store) when signed in with my Swedish account. On the old ATV, when you switched iTunes accounts, the 'apps/channels' switched about depending on which region iTunes Store was currently signed in. Does the new ATV behave more like an iPhone; i.e. The apps stay installed when you switch between different iTunes accounts?