I called Apple customer service this morning to vent about the price drop. They gave me another number to call. The people at that number said that outside of the 14 day policy, refunds/credits were at the discretion of the individual store managers. So I called my local store. I got a very nice manager, whom I will not name. I told him I bought 2 iPhones, one for me and one for my gf, after waiting 7 hours in line on June 29th, that I felt more than a little betrayed by the new pricing, and that the folks I talked to at Apple told me refunds/credits were at his discretion. He told me that actually the decision was up to customer service, not the store. I felt like a ping pong ball, and told the manager so. I also told him that all I really wanted was a store credit, not a refund. With no further prodding, he simply said, "Ok. Come see me." An hour later, I walked out the store with a $400 Apple gift card. 10 minutes after I left the store, I saw online that Stevie J. had issued the $100 credit statement. Had I waited 10 minutes to go to my local store, it would have cost me $300. My faith in Apple is pretty much restored, and I would feel this way even if it was only a $100 credit. But the cynic in me can't help but wonder if we've all been party to the greatest PR scheme since New Coke. Not a whole lot gets past Apple. I can almost hear the chatter in the board room, pre-price drop... Accounting guy: "We need to sell more iPhones." Marketing guy: "Let's drop the price by $100" Steve: "No. We'll drop the price by $200". Marketing guy: "Are you kidding? Do you know how many people that will pizz off?" Steve: "Of course I know, you idiot. Listen, we drop the price, pizz everyone off for 24 hours; let 'em stew overnight and create a serious buzz. The pizzed off people get us a bunch of free press, and a day later, we "cave in" and give them all a $100 store credit. Everyone feels all warm and fuzzy again, we get more free advertising than money can buy, and we sell our millionth iPhone by the end of Q4. Any questions?" Marketing guy: "I'll get right on your "apology" letter. Steve: "Meeting adjourned."