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How I plan to use the watch to sell myself

EvilManatee

EvilManatee

macrumors member
Original poster
Mar 22, 2015
45
33
I am about to take my state exam to become a real estate agent and I was thinking about how I am going to use my Apple watch to sell myself to prospective clients.

Think about how annoying it is when you really want to reach somebody and your texts go unanswered, or your calls go directly to voice mail. The Apple watch makes it really hard to miss a call or text. I plan on showing my Apple watch to prospective clients and letting them know that if they use me as their real estate agent, I will never miss their texts or calls and will always respond promptly. I will explain to them that their email will be added to my VIP list and I will get a ping on my wrist as soon as they email me. And since I wear my watch all day (and only take it off when I am sleeping) I will always be quick to respond. I'm hoping this will impress people and make them want to hire me.

Just wondering if anyone else on here has a career that timely text / email responses are critical, and if so do you find the Apple watch to be a great business tool?
 
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I don't intend to brag about the fact that I have an Apple watch or spend 20 minutes explaining all the cool features. I simply think it could be a selling tool to casually mention that I have a device that helps me promptly answer my client's texts / emails / phone calls.
 
Good luck with the exam! And it's great to hear of how you plan on using Apple Watch in a productive way. My only advice would be to gauge your potential clients well before you start extolling the virtues of your new smartwatch - some people are just not into tech and it may well turn people off! Or they may be Samsung/Android fans :)

But seriously, it's a great idea; If they know they can get your attention immediately when going through a house purchase, it's sure to be a big plus for you!
 
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If I come to you to buy real estate and you start talking about your watch I'm going to do 2 things...

1 - Invite you to my house. Show you all my technology no matter how mundane, in mind blowing detail. Every piece from day one including a personal 5 minute review of every video game I've ever played.

2 - find a new estate agent, possibly one who I notice has a smart watch and seem to be very in touch, but doesn't talk about it.
 
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DynamicSausage said:
If I come to you to buy real estate and you start talking about your watch I'm going to do 2 things...

1 - Invite you to my house. Show you all my technology no matter how mundane, in mind blowing detail. Every piece from day one including a personal 5 minute review of every video game I've ever played.

2 - find a new estate agent, possibly one who I notice has a smart watch and seem to be very in touch, but doesn't talk about it.
Click to expand...

I might enjoy talking to you about your technology and video games. :) Perhaps this is not a good strategy given how polarizing the apple watch is...I love hearing all the thoughts pro and con.
 
There are still a lot of people that this sort of thing will go right over their head.

Having been in sales myself, I think the most important thing is communication. Tell someone you will always return calls or emails promptly and then make sure you do. Clients don't care how you do it, just that you do.
 
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EvilManatee said:
I am about to take my state exam to become a real estate agent and I was thinking about how I am going to use my Apple watch to sell myself to prospective clients.

Think about how annoying it is when you really want to reach somebody and your texts go unanswered, or your calls go directly to voice mail. The Apple watch makes it really hard to miss a call or text. I plan on showing my Apple watch to prospective clients and letting them know that if they use me as their real estate agent, I will never miss their texts or calls and will always respond promptly. I will explain to them that their email will be added to my VIP list and I will get a ping on my wrist as soon as they email me. And since I wear my watch all day (and only take it off when I am sleeping) I will always be quick to respond. I'm hoping this will impress people and make them want to hire me.

Just wondering if anyone else on here has a career that timely text / email responses are critical, and if so do you find the Apple watch to be a great business tool?
Click to expand...

For me personally I think that would be a bit tacky or off putting. However, most of what is popular these days is tacky and off-putting to me so you may be onto something. What the hell do I know? Some people will find it annoying and some people will think it's great.

I hope you sell a lot of houses.
 
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I agree with the others about you showing off your gadget as being tacky.

On a second note, you won't realistically be able to respond immediately to all of your clients texts, calls and emails. Telling them that you can and informing them of how you are always getting instant notifications is going to frustrate them when they are trying to reach you and you are with another client. They won't know that and will get agitated and sense you are ignoring them. Conversely, if you are with a client and are stopping to check your watch every five minutes, you give the impression that someone else is more important.

I commend you on leveraging this technology to help you in your business, but don't use it as a selling point. I have a feeling that would backfire.
 
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Don't mention your watch. Just invite them to call/email you any time and say you'll reply "promptly". If, in practice, you can turn "prompt" into "instantaneous" then you'll really impress them.

Remember, under-promise and over-deliver: How you do it doesn't matter to them.
 
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Arran said:
Don't mention your watch. Just invite them to call/email you any time and say you'll reply "promptly". If, in practice, you can turn "prompt" into "instantaneous" then you'll really impress them.

Remember, under-promise and over-deliver: How you do it doesn't matter to them.
Click to expand...
This guy is spot on. I've been in sales for about 20 years and use technology to run circles around my competition. At the end of the day, people don't care how you did it they just like feeling important enough to get prompt attention.
 
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EvilManatee said:
I might enjoy talking to you about your technology and video games. :) Perhaps this is not a good strategy given how polarizing the apple watch is...I love hearing all the thoughts pro and con.
Click to expand...

Just tell your customers that you are available via phone, text or email and answer them promptly. Having a vendor get back top me, quickly, when I have a question is a big bonus. How you do it is something you need to keep to yourself. Customers like results.
 
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This is the most ridiculous thing I've ever heard. This board sets a new bar every day. Never ceases to amaze me.

Just because my real estate agent gets my communications on their wrist and responds to me in a timely manner, doesn't mean they're worth a **** at their job.

I've come across several people in my career who are great communicators (in the sense that they are timely to respond, and follow up when they say they will) but add absolutely no value to the clients they are servicing or the organization they're working for.

You'll look like a fool presenting this to any potential client.
 
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EvilManatee said:
I might enjoy talking to you about your technology and video games. :) Perhaps this is not a good strategy given how polarizing the apple watch is...I love hearing all the thoughts pro and con.
Click to expand...

I would not bring up the watch at all.

I would just say, if you hire me, you will always get a prompt response. They don't need to know how you are receiving notifications. All they care about it, is that you are true to your word.
 
EvilManatee said:
I am about to take my state exam to become a real estate agent and I was thinking about how I am going to use my Apple watch to sell myself to prospective clients.

Think about how annoying it is when you really want to reach somebody and your texts go unanswered, or your calls go directly to voice mail. The Apple watch makes it really hard to miss a call or text. I plan on showing my Apple watch to prospective clients and letting them know that if they use me as their real estate agent, I will never miss their texts or calls and will always respond promptly. I will explain to them that their email will be added to my VIP list and I will get a ping on my wrist as soon as they email me. And since I wear my watch all day (and only take it off when I am sleeping) I will always be quick to respond. I'm hoping this will impress people and make them want to hire me.

Just wondering if anyone else on here has a career that timely text / email responses are critical, and if so do you find the Apple watch to be a great business tool?
Click to expand...

Well it looks like I'll be in the minority...

I think it's a great idea.

I've worked with a lot of realtors, and honestly, most of them aren't very good. There's a lot of things that go into being a good realtor; being accessible, being responsive and being able to articulate to your customer are all important. You also need to decipher a lot of information and stats on properties, so being somewhat technical would be a good attribute as well.

What you're saying is really no different when pages first came and everyone used them as a tool for their customers to contact them more easily.

How you go about explaining that benefit to your potential clients is where you want to do it in a way that's professional and doesn't sound too desperate.

"them know that if they use me as their real estate agent, I will never miss their texts or calls and will always respond promptly. I will explain to them that their email will be added to my VIP list and I will get a ping on my wrist as soon as they email me. And since I wear my watch all day (and only take it off when I am sleeping) I will always be quick to respond."

I personally think this above is perfect. I wouldn't go into too much detail about how it all works, they'll get the point. I would also combine the above with other key selling points; knowledge of the neighborhood, market tendencies, etc. That way it isn't just the excitement about the watch coming across...
 
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I think if you say it to the right client in the right way, it'll be a fun piece of banter which, provided you follow through, will give you an edge.

But, as you've read, there are some people who wouldn't respond well to it at all.
 
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