How is Apple coping with all the iPhones returned?

Discussion in 'iPhone' started by Grolubao, Nov 14, 2012.

  1. Grolubao macrumors 65816


    Dec 23, 2008
    London, UK
    I see so many people here that return 3-7 iPhones because of Scuffs, light leakage all out of the box.

    How is apply making money if they need to open several iPhones to get one that is actually in a pristine condition?

    Don't get me wrong, if I would pay such an amount of money for a device I would want it pristine, no scratches or defects that's for sure...
  2. fins831 macrumors 6502a

    Oct 7, 2011
    well they have over 100billion in cash on hand....I would guess they sleep with their piles of cash like in the show DuckTales with the vault and diving board and all.
  3. tymaster50 macrumors 68030


    Oct 3, 2012
    New Jersey
    they give them replacement white box phones. They aren't actually getting a brand new phone. Well technically they are but still. And they don't really need any money. $188 dollars to them is like a twizzler wrapper to us. Useless.
  4. Compile 'em all macrumors 601

    Compile 'em all

    Apr 6, 2005
    People who get their phones in perfect condition won't post on these forums. I think by now Apple has already fixed the scuffs TB issues.
  5. Deasnutz macrumors 6502

    Jun 9, 2011
    How many have you counted...25? 50? This site is probably a skewed sample pool as well.
  6. Jalopybox macrumors 6502a


    Nov 13, 2012
    The returned phones get a quick wipe down then put back in a white box.
  7. eastercat macrumors 68040


    Mar 3, 2008
    Do you really think mr is representative of the iphone buying populace at large?
    Unless we see statistics, it's probable that the number of returns is no larger than that of any other cell phone maker. I imagine all these companies account for a percentage of returns.
  8. Dechter macrumors member

    Jul 11, 2010
    Yep, this site is most definitely not representative of the general public. Mountains and molehills and all that.
  9. Applejuiced macrumors Westmere


    Apr 16, 2008
    At the iPhone hacks section.
    There's always OCD folks that replace dozens of iPhones till they find the so called perfect iPhone.
    Those are a very small percentage of consumers.
    For every few threads you read here about tiny scufs, light leak, yellow screens or other imperfections one finds there's thousands of satisfied customers with no probs that don't post and whine.
    They just enjoy their phones.
  10. F123D macrumors 68040


    Sep 16, 2008
    Del Mar, CA
    Seriously. The average iphone user wouldnt know the difference anyway. We're just a bunch of picky nerds on this forum.
  11. itjw macrumors 65816

    Dec 20, 2011
    If you'd believe the few people here still silly enough to believe white boxes aren't refurbs, I guess you'd have to surmise all the returns just magically dissapear...

    One of my colleagues represents an Apple store manager where I live. I know both store managers in my area. They are sent back and quickly refurbed.

    99% of white boxes are now refurbs. There have been plenty of returns, and now plenty of warranty swaps for various things. There has been plenty of time for the most popular phone on the planet to build refurb inventory, scuffgate or not lol...

    So returned phones (especially ones with only teeny tiny cosmetic imperfections) are on the refurb train! No biggie :)
  12. AAPLinc macrumors 65816

    Jul 27, 2012
    Hollywood, CA
    My "white box" 4S that I just got in exchange for my 10 month old 4S (hardware issue) is brand new.

    Checked the serial, was assembled September 2012 in China.

    They don't wipe the phone and then give it to someone else. If that were the case then my new white box 4S would have marks in the charging port from the previous owner plugging their phone in. Or there would be SOME SORT of physical damage or indication that the phone was used.

    They do have refurbished phones, no doubt. But I don't think that you will ALWAYS get a refurb if you swap.

    FYI, the reason why they have iPhones in white boxes ready to swap is because the white boxed iPhones don't come with the cord, charge cube, or earphones. Apple would rather not take back used earphones and charging cords (owner keeps originals), so they have supplies of brand new iPhones WITHOUT included accessories. Make sense?

    Getting a refurb is perfectly fine though. If anything refurbs are less likely to have defects because they have been fixed and pretty much stripped and given new parts.

    And to answer the OPs question. Do you realize how many companies deal with loss? How many people return products every single day? It's a part of business. I think Apple is well off enough to handle it.
  13. AutoUnion39 macrumors 601


    Jun 21, 2010
    They send them back, refurb them, and send em out again.

    Apple moves millions of these phones a week. A couple thousand being returned weekly isn't a big deal to them.
  14. IanGahagan macrumors member

    Jun 11, 2012
    Before my phone showed up I decided that if it did show up scratched I would return it... Well my phone showed up with 2 very small scratches on the chamfered edge but the phone is so beautiful and such an improvement over my iPhone 4 that I decided to hold on to it. 9/10 people won't return their phone over something minor like what I have and quite frankly your phone will get minor scratches as time goes on. Apple has enough money to give people replacements until their happy for unsatisfied customers though.
  15. bushman4 macrumors 68020

    Mar 22, 2011
    Losing on a imperfect Iphone is nothing compared to keeping a customer happy according to Apple.
    Wish every company had to ideology.
  16. Grolubao thread starter macrumors 65816


    Dec 23, 2008
    London, UK
    Sometimes I don't understand, because if I would go and buy a TV and receive it with a scratch it would be returned immediately. Why being content with something other than perfect since you are actually not buying a second hand equipment? Is this Apple brainwash?
  17. Myiphone7 macrumors 6502a

    Nov 18, 2010
    Well my iPhone 5 came out with a ding and scratch under the antenna.

    Hardly a scratch just missed a dot of paint.

    I don't care doesn't bother me.

    Although I DO agree for a $700 phone it should be perfect. So if you are bothered change it.

    Personally, I'm just glad no wifi issues or anything else of the sort.
  18. Gav2k macrumors G3


    Jul 24, 2009
    Apple didn't foot the bill it comes out of foxconns profit margin. There the device makers and that's where the fault/blame falls
  19. stonyboys macrumors 6502

    Oct 16, 2012
    Is your TV expected to get scratches? No, it's expected to stay in perfect untouched condition up on its bracket with no one coming within 1 foot of it, ever. That's why pristine quality in that case would bother me so much, because I know there's absolutely no chance that I'd do that to it myself.

    With a phone it's completely different, it's being handled and moved 90%+ of the day and it's virtually impossible to keep it scratchless. That's why I didn't mind that some paint near the antenna was missing on mine. Because a few weeks later, and already there's nicks and scratches on the edge caused by normal everyday use. This is why I personally didn't waste my time chasing for a replacement.
  20. macingman macrumors 68020


    Jan 2, 2011
    Yeh, I was checking out my grandmas new iPhone and noticed some chips on the side. She didn't even notice until I told her.
  21. Gutwrench Contributor


    Jan 2, 2011
    The return and warranty policy at stores in America is beyond belief. I can buy nearly anything and return it for a refund without cause. Try this in many other countries and see where it gets you.

    Kudos Apple and other businesses.
  22. washburn macrumors 6502

    Apr 8, 2010
    how is it a refurb?

    if someone returns a brand new severely faulty phone does Apple just simply repackage the phone and use it as a refurb? sounds like bs to me
  23. Appl3FTW macrumors 603


    Nov 15, 2012
    OCD is the name of the game when it comes to me and my :apple: products

    TRUTH :cool:
  24. BFizzzle macrumors 68020


    May 31, 2010
    Austin TX

    also to add its not like apple is taking a loss on these products.. the profit margins are high as it is. They might take a small cut in the profit re-manufacturing etc.. but not a loss on the products
  25. takeshi74 macrumors 601

    Feb 9, 2011
    You can't extrapolate total returns based solely on forum posts. Most MacRumors users are probably much pickier for one thing. For another, a lot of the replacements are refurbs -- consider where refurbs come from.

    Does the how really matter? Apple's financials are out there and they're obviously making money despite your assumption that there are such massive returns that they can't be making money. Where do you think the mistake lies? Even without knowing, it's likely that the side that's relying on assumption and speculation rather than the side reporting on hard numbers is the one that is mistaken.

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