the more I see the more I get the angle apple is aiming with the sale of the apple watch. they want people to use it as a customizable fashion device... they want people to buy bands to change around and use as a fashion piece. hopefully the upgrades are incremental OS without the need to replace the actual hardware case. at least not until 2-3 yrs of life until redesign. btw: what's the official OS is the apple watch running? applewatch OS?