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How is this legal?!
- Thread starter Maclver
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It's pathetic, just pathetic. AT&T and Verizon had some sort of advertisement "war" going on between them a year or so ago, that started with "there's an app for that" and then "there's a map for that", etc. Pretty funny, and I bet a successful marketing campaign. Now, a year later (AT&T and Verizon are not in this "war" anymore), T-Mobile -- who wasn't even in this war to begin with -- uses the same concept, probably because they also figured it must have been a success, trying to lift along on two other companies' successes. It's like one person is telling a really good joke which makes everybody laugh, and then a second person changes some non-essential details, and hopes to be funny too...
And it's probably working for them, too, considering we're talking about it here...
And it's probably working for them, too, considering we're talking about it here...
I guess thats what companies that cant afford to deploy LTE do.
We will call our 3G network 4G and our Edge service 3G
It is more the other way around. T-Mobile came late to the 3G game so their stuff will last a lot longer before it needs to be upgraded. T-Mobile speed will be able to out run the 4G speeds from AT&T and Verizon for some time. Why should T-Mobile move over to LTE when the HSPA+ they are using is just as fast and will be for quite some time.
T-mobile sees this particular time, when no one has yet upgraded to true 4G and they offer the fastest 3G data downlink speeds, as the best opportunity they will have to grab market share. They have introduced tethering plans and been clamping down on people who already tether.
No one has 4G yet. Verizon is set to introduce it in December. Sprint does have Wimax, but their implentation of Wimax isn't considered 4th Generation ('4G') by the consortium that decides such things.
Even so, no one has '4G' trademarked and Sprint has been using the term to market their Wimax-enabled phones and even charge $10 extra for them.... so T-mobile has decided to make a go for it.
As for the ads, what is there to copyright? You can copyright a script, but trying to protect a 'concept' in this fashion is much more difficult. Look at how many movies have the same plot, and you'll get the idea.
T-mobile has had a long history of using brunettes as spokespersons. The new girl is very pretty, but that magenta dress she wears looks like it is made out of burlap.
No one has 4G yet. Verizon is set to introduce it in December. Sprint does have Wimax, but their implentation of Wimax isn't considered 4th Generation ('4G') by the consortium that decides such things.
Even so, no one has '4G' trademarked and Sprint has been using the term to market their Wimax-enabled phones and even charge $10 extra for them.... so T-mobile has decided to make a go for it.
As for the ads, what is there to copyright? You can copyright a script, but trying to protect a 'concept' in this fashion is much more difficult. Look at how many movies have the same plot, and you'll get the idea.
T-mobile has had a long history of using brunettes as spokespersons. The new girl is very pretty, but that magenta dress she wears looks like it is made out of burlap.
How about can't talk on Facetime unless on WiFi....BS? The commercial has some good points and I actually like it.
Not switching to T-Mobile though...now way, no how.
I believe you're talking about the ITU, which is a United Nations agency, not a corporate consortium. They're the same folks who tried to call EDGE "3G" back in 2000 and got roundly ignored for it. Now they're trying to define "4G" and the same thing is going to happen outside of a few techno-blogs.
The mass public usage of the term "4G" will be mostly decided by PR folks, just as when they created the bogus "2.5G" term to try to sell EDGE.
(Although I would not be surprised if ATT and Verizon sued TMobile over the term's application in those ads, since it's been in their favor to previously agree between each other on such things.)
according to the ITU verizon's LTE is not 4G. only reason verizon is hyping LTE is that their CDA network is so slow and ancient that they had to upgrade to something. and they upgraded to a later implementation of 3G.
4G means 100mbps download speed
The ITU's version of "4G" says up to 100Mbps peak for highly mobile devices such as a phone in a car, and up to 1Gbps peak for less mobile devices, such as a laptop used at an airport.
If the method can do 100Mbps mobile, but only actually does 20Mbps most of the time, it's still fits ITU's "4G" definition, btw.
In overly simplistic terms, you cannot copyright an idea, just your expression of it.
Cheers,
We'll see how it plays but they have this supposed "fast 3G" that they call 4G in very limited markets so far.
In most of the US they're just stuck on old 3G and mostly 2G.
T-Mobile works pretty well in the SE US along most interstates and large cities, though never at the 14 MB max, mostly between 2-6 MB down. Not so much in smaller towns off the main roads, though I run into some of that with AT&T as well. Only my Verizon account worked almost everwhere, even in the hilly area along the GA / TN border where AT&T and T-Mobile disappear.
Cheers,
I hear you, it works good in my area also but nowhere near the US 3G coverage AT&T and Verizon is offering.