The reader called AT&T to ask a few questions about his account and figured, since he had them on the phone, he'd ask if they had any information about when Apple would start the pre-orders for the iPhone 4.
The rep left for a few minutes and returned sounding very happy to tell our loyal reader that they had received information from Apple that the iPhone 4 preorders would begin at 4AM EDT / 1AM PDT.
The reader doubled checked with the rep about the information and she reiterated the time table and told him he might as well stay up until 1AM -- the reader lives on the West Coast -- to pre-order his new iPhone 4.
http://www.maclife.com/article/news/att_customer_service_rep_iphone_4_preorder_starts_4am_edt