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Because you‘re into watches and enjoy some variation (and I REALLY do). Sometimes I switch watches and/or straps 3 times a day if I feel like it😉
I get the appeal of collecting different watches or different bands, but different colors of the exact same watch just seems like hobby for someone with more money than sense.
 
Plus they are not all the same watch, Series 3 is different then the Series 4, Series 5 is different then the Series 6 ect.
The 3 is different. The 4, 5, and 6 are basically indistinguishable from each other as far as external design goes.

At the end of the day, it's your money to spend as you please, I just think it's a waste of money to buy the same thing 3 times. Do you also own every color of iPhone? Or multiple colors of the same car?
 
The 3 is different. The 4, 5, and 6 are basically indistinguishable from each other as far as external design goes.

At the end of the day, it's your money to spend as you please, I just think it's a waste of money to buy the same thing 3 times. Do you also own every color of iPhone? Or multiple colors of the same car?
I don't understand this comparison. Watches have always been a fashion accessory. People, for a long time, have paired different watches with different types of clothes and different occasions/use. Phones are not like that and, besides, are paired with a phone number. So it does make sense, if you are interested and have money, to have different watches/watch colors/materials to go with what you are wearing or what you feel like wearing.
 
I get the appeal of collecting different watches or different bands, but different colors of the exact same watch just seems like hobby for someone with more money than sense.


I don't collect Apple Watches but I do have several guitars. Other people collect Pokemon, stamps, cars, girlfriends/boyfriends, etc. I have many (non-Apple) watches too, come to think of it, can only wear one at once.

I don't think it's more money than sense, it's just that different people like different stuff.
 
I don't understand this comparison. Watches have always been a fashion accessory. People, for a long time, have paired different watches with different types of clothes and different occasions/use. Phones are not like that and, besides, are paired with a phone number. So it does make sense, if you are interested and have money, to have different watches/watch colors/materials to go with what you are wearing or what you feel like wearing.
The key part of what you said is "different watches". I've owned several watches in the past, but I bought watches that were different in style, not just 8 of the same watch in every finish. Owning multiple watches isn't the part I find weird. It's owning many of the same watch.

Like I said, it's your money to spend how you like, this is just my opinion.


I don't collect Apple Watches but I do have several guitars. Other people collect Pokemon, stamps, cars, girlfriends/boyfriends, etc. I have many (non-Apple) watches too, come to think of it, can only wear one at once.

I don't think it's more money than sense, it's just that different people like different stuff.
Out of interest, how many of your watches are the exact same watch but in a different colour?
 
Out of interest, how many of your watches are the exact same watch but in a different colour?
In the meantime, I sold my mechanicals off (but one) but to answer your question (not to me but anyway)….

- Breitling Chronomat Evolution: 1x White Mother of pearl dial, 1x grey dial
- Rolex GMT Master: 1x black dial SS, 1x black dial steel/gold
- Girard Perregaux Sea Hawk: 1x Titanium, 1x SS GGYC Limited
- Don’t even get me started about Panerai, they all are basically the same watch, but anyway😜

You do get that this is a „jewelry thing“ do you? In my case, the only „jewelry“ that appeals to me.

Different occasions, different mood -> different style
 
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The 3 is different. The 4, 5, and 6 are basically indistinguishable from each other as far as external design goes.

At the end of the day, it's your money to spend as you please, I just think it's a waste of money to buy the same thing 3 times. Do you also own every color of iPhone? Or multiple colors of the same car?
Well....CRAP!!!
 

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Besides colour and material/finish, the weight is also different between the models which makes a quite noticeable difference on the wrist. For sports etc. I would like to have a lighter Watch, but sadly I don‘t like the Aluminum version at all, aesthetically. But if Apple one day released a super-light polycarbonate Watch, I would absolutely get that as a daily and a stainless steel Watch as a heavier, dressier option.
 
S2 42mm Space Gray Aluminum
S4 44mm SS Space Black

The S2 was my first Apple Watch that I’ve had for five years. I wear it around the house for cleaning, yard work, workouts or basically anything that is more likely to cause damage. The Series 4 is worn for dressier or lighter occasions. I’m waiting to see what the S7 brings before I upgrade again in which I may finally give up my S2.
 
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S0 42mm, s2 42mm, s3 42mm and S4 40mm, all GPS-only & alu models and working just fine. Only using S4; S0 and S2 are only for dev/testing purposes; S3 used by my wife. Will upgrade to S7 GSM this fall if there are major improvements (unlike with the S4-S5-S6 upgrades).
 
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The key part of what you said is "different watches". I've owned several watches in the past, but I bought watches that were different in style, not just 8 of the same watch in every finish. Owning multiple watches isn't the part I find weird. It's owning many of the same watch.

Like I said, it's your money to spend how you like, this is just my opinion.



Out of interest, how many of your watches are the exact same watch but in a different colour?
The thing that drives this for me (and I am assuming for many others) is that we are band collectors first. The reason I like having a gold watch and a silver watch is that they each look good with different bands. I guess the other thing is that I like having one of my watches be Nike because I really like the Nike faces when I wear Nike bands.
 
I get the appeal of collecting different watches or different bands, but different colors of the exact same watch just seems like hobby for someone with more money than sense.
Different colors and different materials. I have a Space Grey Aluminum that looks black, a silver Stainless Steel, and a white Ceramic Edition. All look different, and all match differently with different colors and styles of bands. I rotate between the three watches every day, and change bands every day.

Pre-Apple watch, I had multiple mechanical watches as well...different colors and materials. I have a bunch of different pairs of Nikes, too, even though they're all....sneakers. Do you have exactly one of every item you enjoy wearing?
 
S0 42mm, s2 42mm, s3 42mm and S4 40mm, all GPS-only & alu models and working just fine. Only using S4; S0 and S2 are only for dev/testing purposes; S3 used by my wife. Will upgrade to S7 GSM this fall if there are major improvements (unlike with the S4-S5-S6 upgrades).
Based on the tips in this thread, I've now also started switching between two watches, particularly because I use the Sport Loop with the S4, which isn't the best in the pool. Then, I just switch to the S2 equipped with the standard, water-friendly Nike band. No need to swap bands before and after swimming on the S4...
 
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