Yep, another first time iPhoner here although it'll be my fourth iDevice (1st gen and 3rd gen iPod Touch and the iPad). They've added enough in this time round to get me interested, there's now enough stuff I want to be able to do on the go to justify the cost of the data tariff and then there's the way it looks. Was never entirely sold on the looks of the iPhone, especially not the 3G / 3GS, but the 4 is just stunning. Plus it was good timing as I had to replace my Nokia anyway and the £100 I'd have spent on a half-way decent PAYG handset (plus the return from selling my current iPod Touch) made the cost of the iPhone bearable.