In the past three years, I've seen a number of personal acquaintances and extended family members switch to mac. In that time, I've seen no one switch away from Mac. Assuming I don't live in the only designated switch zone, it feels like the Mac momentum is swinging big time: -Accountant:Bought a Macbook Pro, like it so much he bought his wife a Macbook. -Sister-in-law: iMac, then iphone, then iphone for my brother (who never ceases to bitch about the lack of MMS picture capability...) Sister: Imac Parents: Mac Mini Other Sister: Imac Brother-in-law: Macbook Pro Student: Macbook School: Cart with 20 macbooks, prior to this, school was hardcore PC. These are all purchases that would have been PC in the past. The times they are a changing.