Posted a comment to another question here in the forum. Dawned on me; with twitter, facebook, e-mail, blogs and a like including many many sites which I know not of there existence. If and I am sure some of you are, where devotees to a brand and that that brands products had slipped in quality close to the point where regular concerns over quality and interruptions to enjoyment of those products had become so common place but where as yet to make the mainstream media news. Exactly how much stink do you think one consumer would be able to create. Personally I've tried the ole writing to the CEO, the taking it back to the store and refusing to leave but in the end bit my lip allowed myself to be stuffed and taken it on the chin. Albeit making sure no family member ever bought from that organisation (not just the branded retail outlet) again. Equation= No. of family members * average annual and special purchase spend * years since initial disgruntled purchase + negative vibes passed to concerned friends = about £75,000 to £85,000. Not a fortune for a big company to loose but multiply me by a hundred and then another hundred and hopefully it soon adds up.