What is there to "set up?"If you go to the retail store and pick up your new ipad and have them set it up for you?
Not really anything to set up. If you can not do this yourself, you will have trouble using it.
I disagree. They might want someone to just walk them through the initial set-up, incase there are any questions as to what something does (iCloud, Find My iPad, etc.) Doesn't necessarily mean using the actual device will be an issue once it's good to go.
Sorry but I disagree. Setting up you iPad is basic and straight forward.