I've been having a conversation a lot since a un-switched back to the Windows world after 4 years as a Mac-only guy. Which is how much is Mac, hardware & software, worth to you? I know especially with the iMac and Macbook, Macs are pretty comparable to average PC prices mind you. For my girlfriend, who uses her Macbook for the web, Peggle, facebook and MSN, it was worth hundreds more than using a PC. I told her a $600 Dell would do everything she wanted for half the price of a Macbook but after using my MB/MBP she said she would pay the extra just for Mac OS X (namely expose) Same deal with my parents, a cheaper PC would have been totally sufficient for their needs and they already know Windows so no learning curve but they liked Mac styling and iPhoto so they again shelled out hundreds more on an iMac when a Dell or HP or whatever would have been perfect for them. A few of my mac-hardcore friends were surprised I went back to PC because I converted several of them to Macs but for me, the sexy hardware and great UI wasn't enough for me to pay more for less hardware wise. I'm quite the game junkie and I know Macs aren't meant for gaming but the new iMacs do a nice job at it. But... when I learned I could get (and now own) a PC that is more beefy in everyway than even the top-tier iMac, for significantly less money... I jumped and haven't regretted it (Crysis on High is stunning). I miss expose.... a lot and XP isn't nearly as purdy as Leopard but I'm still happy. I'm not trying to slag Mac or anything, I still use my girlfriend's Macbook on the couch (just don't tell her that ) but I just wonder how much Mac hardware and software is worth to people.