How much will it cost?

Discussion in 'Apple TV and Home Theater' started by hymas, Jun 2, 2015.

  1. hymas macrumors member

    Sep 10, 2014
    Pearland, TX
    How much do you think the new Apple TV will cost? Do you think they'll keep the $99 mark?

    I'm thinking $129.99.
  2. oneMadRssn, Jun 2, 2015
    Last edited: Jun 2, 2015

    oneMadRssn macrumors 601


    Sep 8, 2011
    New England
    These are the prices of the closest competitors, rounded up the nearest dollar:
    Amazon Fire TV - $100
    Google Nexus Player - $70 discounted everywhere, normally $100
    Roku 3 - $100
    Roku 2 - $70
    Apple TV 3 - $70​

    I think Apple would have to stay within the $70-$100 range in order to sell these. I doubt consumers would be willing to pay over $100. The only exception I can think of is gamers might be willing to pay more if it comes with a controller and some serious gaming capabilities. However, that isn't a very broad appeal. For broader appeal, the device will have the $100 or less.

    While personally I would be willing to pay more than $100 if the device was capable of receiving OTA signals and recording them similar to a DVR, I also do not think such a value-added feature would have broad-enough appeal to warrant the extra hardware cost and price.

    Thus, I expect it to be $100.
  3. d21mike macrumors 68040


    Jul 11, 2007
    Torrance, CA
    I hope they have multiple price points like the iPhone and iPad for local storage. Assuming there is an advantage. Like for gaming. Hate to always download over and over the same content. Also, for TV Shows. I might watch something at 4pm and my wife may watch the same thing again at 6pm. Why waste bandwidth. Kind of like a CACHE share on multiple ATV's.
  4. Mackinjosh Suspended

    Aug 21, 2014
    If they go over 99, I'll just finally dump Apple and get myself a 39 dollar Fire Stick.
  5. Smith288 macrumors 65816


    Feb 26, 2008
    If it's got real advantage over the other competitors like hdmi passthrough and more onboard storage then I could see them pricing it higher than the others. Since it's rumors are that it's a homekit hub, they might market it as a whole home "required" device for the ecosystem it could bump this guy up to around 150-200. Which would make me cringe.
  6. HobeSoundDarryl macrumors 604


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    I think they'll stay close to that $100 level- probably going back to $99. Some of the rumored things that seem likely to jack up the price (like more on-board storage) would be best implemented as add-on hardware, so that users could choose whatever amount of local storage they desire rather than trying to make some arbitrary level chosen by Apple satisfy all (it couldn't possibly do that). Some are apparently perfectly happy to stream everything, so making abundant storage optional means everyone could get what they want.

    Pairing the rumored app store with a normalized USB port or two would resolve more than just the local storage issue (as would giving it the ability to directly access NAS storage). It would also open up Elgato-type solutions for those that would like this to be a DVR and/or for those that would like it to also play Disc-based media too. Those wanting over-the-air could potentially get it with an add-on over-the-air tuner(s). Third party apps working with some third-party hardware extensions would really unlock the potential of this box.

    That said though, the question is how will it be priced not "what would you pay?" If the latter, I'd be happy to pay back toward 1st generation pricing up into the hundreds if it would resurrect 1st generation benefits and/or bring on some of the more popular wants cast by myself and others.
  7. IscariotJ macrumors 6502a

    Jan 13, 2004
    The Caching Server sort of already does that ( assuming that Other is iTMS content ) for Mac / iOS, but having it do that for ATV's would be brill. If there is an App store, I'm guessing Caching Server will handle apps, but streaming TV Shows / Movies would ( should ) be the next logical step....

    It wouldn't surprise me for the ATV3 to be the entry level and keep it's current price point, with ATV4 starting at £/$/€99 mark.
  8. foobarbazqux, Jun 3, 2015
    Last edited: Jun 3, 2015

    foobarbazqux macrumors regular

    Apr 17, 2014
    I don't see a reason why they wouldn't keep it at either the current AppleTV 3 price or the old price of $99.99 considering the current prices of the competition. If they really want this thing to take off, they should keep it at the current price.
  9. happycadaver macrumors regular


    Sep 1, 2012
    It will cost at least as much as the starting price of the ATV3. 130$ is much more likely.

    I don't need one, my ATV3 is capable of 1080p, i only use it for streaming videos from iTunes. No other features needed.
  10. csrini1 macrumors regular

    Sep 17, 2012
    To price the new one at 99 they reduced the current ATV to 70
  11. imanidiot Suspended

    May 1, 2011
    Denver, CO
    Given that I use(d) my ATV3 almost exclusively to stream Netflix, and now have a new Samsung "Smart" TV which connects to my home network and has built-in apps, Netflix among them, I find that I use my ATV only for movies I rent from the iTunes store, and thus will probably not get the upcoming ATV unless there is some really compelling reason to do so (such reason I do not anticipate, BTW).

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10 June 2, 2015