How Much Will the iPhone 15 Cost?

[MacRumors]

Apple's new iPhone 15 and iPhone 15 Pro models will be unveiled at the company's "Wonderlust" event on Tuesday, September 12. The question is, how much will they cost?

iPhone 15 and iPhone 15 Plus

Like the iPhone 14 and iPhone 14 Plus models last year, the iPhone 15 will be a 6.1-inch device, while the larger iPhone 15 Plus will be a 6.7-inch device. We expect to see a USB-C port instead of a Lightning port on all of the iPhone 15 models, and the Dynamic Island is going to be available for the iPhone 15 and iPhone 15 Plus in addition to the iPhone 15 Pro and Pro Max. That means Apple will be doing away with the notch that it has used since the iPhone X for the flagship iPhone lineup for a sleeker, less intrusive design.

No Price Change?

We don't know with complete certainty what prices Apple will set for its new flagship iPhone models, but no price increase is expected for the standard iPhone 15 models, and the entry level iPhone 15 model should be priced starting at $799. Even so, given historic inflation in the U.S. and the fact that the iPhone 15 will have the same starting price as the iPhone 12, which was released in 2020, it could be argued that the 6.1-inch iPhone 15 will be the most affordable base iPhone model Apple has ever offered.

Based on current iPhone 14 pricing, then, here's what we expect the following configuration options to cost in the United States:

Model	Price
iPhone 15 - 128GB	$799
iPhone 15 - 256GB	$899
iPhone 15 - 512GB	$1,099
iPhone 15 Plus - 128GB	$899
iPhone 15 Plus - 256GB	$999
iPhone 15 Plus - 512GB	$1,199

iPhone 15 Pro and iPhone 15 Pro Max

Similar to last year's high-end iPhone 14 Pro models, the iPhone 15 Pro is a 6.1-inch device and the iPhone 15 Pro Max will be a 6.7-inch device. Likewise, Apple will reserve premium features for the Pro models that are supposed to justify the higher price tag. The iPhone 15 Pro models are expected to include some minor design updates, with Apple introducing thinner, curved bezels and a new titanium material for the chassis that will replace the stainless steel. Apple is also expected to add a redesigned "mute" button that could actually serve as an Action button similar to the Action button on the Apple Watch Ultra.

An upgraded 3-nanometer A17 chip will be exclusive to the iPhone 15 Pro and iPhone 15 Pro Max, making them faster and more power-efficient. Like the standard iPhone 15 and iPhone 15 Plus, the iPhone 15 Pro models will also transition from Lightning to USB-C, but the Pro lineup will include an upgraded USB-C port that features faster USB 3.2 or Thunderbolt 3 transfer speeds. Apple is also expected to use a more advanced telephoto camera lens that will be exclusive to the iPhone 15 Pro Max.

Higher Pro Prices?

In contrast to the vanilla iPhone 15 models, reports have converged on a price increase for the iPhone 15 Pro and iPhone 15 Pro Max this year. A July Bloomberg report suggested Apple has been contemplating raising the price for both Pro models in its upcoming iPhone 15 series, echoing an earlier prediction by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. Pu believes the iPhone 15 Pro could be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. If that's accurate, the iPhone 15 Pro Max could be priced starting at $1,199.

Since then, subsequent reports appear to indicate that a price increase of this sort could be on the cards. According to Taiwan-based outlet DigiTimes, the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. DigiTimes' forecast places the price of the iPhone 15 Pro at $1,099 to $1,199 and the iPhone 15 Pro Max at $1,199 to $1,299.

However, while rumors have been circulating about a $100 price increase for both iPhone 15 Pro models, Taiwanese research firm TrendForce recently predicted that the smaller 6.1-inch iPhone 15 Pro will start at $999 in the U.S., just like the iPhone 14 Pro, and that the estimated $100 price increase might be lim... Click here to read rest of article

Article Link: How Much Will the iPhone 15 Cost?

 

[Chomp81]

It seems that the Pro Max models are not increasing price, but rather the entry level has larger storage. The 256GB is at the same price.

 

[Azeroth1]

Interested to see how the loss of the dynamic island impacts functionality of the devices underneath it including the front facing camera.

 

[Oscar_440]

It seems that the Pro Max models are not increasing price, but rather the entry level has larger storage. The 256GB is at the same price.

If they use the same type of storage, they are certainly increasing prices... Every year the storage becomes more and more cheaper.

 

[Cranslove]

I’m all in for a (hefty) price hike for the pro models. I won’t be purchasing one of those anyway.

A price hike in the US is inevitable. Certainly with the current inflation. Although yet another price hike in Europe and Asia will hurt them more.

A medium spect iPhone will cost roughly 60/65% of a monthly salary already. The prices in the UK and Europe are insane. But I guarantee they will hike it up another 100€/£. Shame they went full cashgrab years ago.

 

[Thomba]

Not worth upgrading every two years anymore. I will be using my 14PM a little longer i guess. Too bad for my kids though

 

[smash1231]

Bet Europe is getting stiffed again. Euro got stronger since last year I strongly doubt Apple wil ever take that into account. Always raising prices when the Euro falls but never drop prices when the opposite happens. Europeans are always paying more even if you remove the VAT .

 

[JamesMcFlyJR]

If the Pro iPhones get a $100 increase in prices but also get bumped up to 256gb base storage, I’d be perfectly happy with that move personally.

 

[Jeo_cz]

Increasing the storage from 128 to 256 GB is something like 5 USD for Apple. It makes sence to do it with the price bump, both sides will be satisfied. If not, not a problem too. Apple customers will buy iPhones anyway.

 

[RickDEGH]

The problem with bumping up, for example, the base storage to 256gb and equally increasing prices by 100€/$/£ is that price difference between a 128gb and a 256gb storage is not 100€/$/£. What then does the customer pay for, when everything else is the same?

I shouldn’t be the only one who’s going to quietly (and unhappily) pay whatever Apple asks this year, but then see through all the cashgrab and see Apple as just a milker company. My passion for Apple is falling rapidly. I’ll have their products, but do so with caution - not just throwing around money to them whenever they ask for it. I’ll be upgrading when it’s absolutely necessary.

 

[The-Real-Deal82]

Bet Europe is getting stiffed again. Euro got stronger since last year I strongly doubt Apple wil ever take that into account. Always raising prices when the Euro falls but never drop prices when the opposite happens. Europeans are always paying more even if you remove the VAT .

The consequence though is it'll hurt Apple too as less people will upgrade, whether that is masked by the extra costs or not. Many here will tell you sales are less important than 'profit', so I am sure Apple are trying to get people to keep iPhones longer by putting us off with the price.

One question I have never got an answer to with US prices is the maximum sales tax that is applied on top of an iPhone price. We discuss prices here and the pre VAT price is always suggested at British posters, but how much is an iPhone in the US, what is the final cost? Does anyone have any idea?

 

[rxp]

I hope one day we get another mini. I can't see myself changing the mini until the latest ios is no longer supported on it. Peak phone for those that like outdoorsy stuff

 

[rikki_t]

The $999 iPhone 14 Pro would cost US shoppers an added 6.44% in tax (on average) to around $1,064 or £857.9, Uk dollar to sterling conversion ATM is $1000 - £788.5, but if a new iPhone pro is anything less than £1,200-1,250 I'l eat my hat, sterling is doing way better than Euros ( $1000 - £919.4) but again I bet the Euro zone price will beat the UK one

 

[krspkbl]

My 12 Pro Max is still going strong but tempted to get a 15 Pro Max and use the 12 Pro Max as a spare/work phone.

 

[Kottu]

Bet Europe is getting stiffed again. Euro got stronger since last year I strongly doubt Apple wil ever take that into account. Always raising prices when the Euro falls but never drop prices when the opposite happens. Europeans are always paying more even if you remove the VAT .

Even the operators don’t give a proper discount. iPhone 14 PM 256Gb is 50% more expensive per month than I paid for my 12PM 256Gb. I could save few hundred euros by purchasing with subscription than paying at once.
Now the difference is not even 50 euros.

 

[klasma]

I shouldn’t be the only one who’s going to quietly (and unhappily) pay whatever Apple asks this year, but then see through all the cashgrab and see Apple as just a milker company. My passion for Apple is falling rapidly. I’ll have their products, but do so with caution - not just throwing around money to them whenever they ask for it. I’ll be upgrading when it’s absolutely necessary.

If you own any model released in the past five years, or alternatively, any model still supported by iOS 17, then realistically there’s no need to buy a new one, other than GAS (gear acquisition syndrome).

 

[Mark0019]

There is no space for bumping up the price anymore in Europe what we pay here is totally insane, almost 2000usd for entry level iPhone 14 pro max, if they now go even higher not sure if I buy it just getting to expensive for a phone in my opinion.

 

[LambdaTheImpossible]

There is no space for bumping up the price anymore in Europe what we pay here is totally insane, almost 2000usd for entry level iPhone 14 pro max, if they now go even higher not sure if I buy it just getting to expensive for a phone in my opinion.

Yeah the options are:

1. Buy a replacement for my 256Gb 13 Pro
2. Keep it for another 2 years and go on a hiking holiday for a week.

Know which one I'm choosing.

 

[RickDEGH]

If you own any model released in the past five years, or alternatively, any model still supported by iOS 17, then realistically there’s no need to buy a new one, other than GAS (gear acquisition syndrome).

I’ve had this syndrome in the past, I’m eager to put it behind me. After I gave my own iPhone (managed to avoid the 14 series completely) to my daughter purposefully for her birthday, I’m using an SE 2020 the past couple of months. I’ll get something from the 15 series and be done with iPhones for 3 to 4 years. Son will get the SE.

 

[The-Real-Deal82]

The $999 iPhone 14 Pro would cost US shoppers an added 6.44% in tax (on average) to around $1,064 or £857.9, Uk dollar to sterling conversion ATM is $1000 - £788.5, but if a new iPhone pro is anything less than £1,200-1,250 I'l eat my hat, sterling is doing way better than Euros ( $1000 - £919.4) but again I bet the Euro zone price will beat the UK one

That is very interesting as I have often been told on here that our £1099 base iPhone 14 Pro is actually cheaper here than in the US because of our VAT added. Thanks for adding some figures.

 

[Mark0019]

Yeah the options are:

1. Buy a replacement for my 256Gb 13 Pro
2. Keep it for another 2 years and go on a hiking holiday for a week.

Know which one I'm choosing.

Yeah, they will loose much more money if they bump up the price, it’s really getting to expensive there is no way this price can be justified if you see the price in usa being almost half what we pay here, also iPhones now losing so much value in 1 year, you buy it for 2k and after a year it’s like 700-800 at best to resell it.

 

[kiranmk2]

If the Pro iPhones get a $100 increase in prices but also get bumped up to 256gb base storage, I’d be perfectly happy with that move personally.

The consequence though is it'll hurt Apple too as less people will upgrade, whether that is masked by the extra costs or not. Many here will tell you sales are less important than 'profit', so I am sure Apple are trying to get people to keep iPhones longer by putting us off with the price.

One question I have never got an answer to with US prices is the maximum sales tax that is applied on top of an iPhone price. We discuss prices here and the pre VAT price is always suggested at British posters, but how much is an iPhone in the US, what is the final cost? Does anyone have any idea?

Classic Apple under Tim Cook. iPhone sales have been falling since the iPhone 7 (around the time they stopped reporting sales numbers and only reported revenue) so to compensate, Apple has been pushing the average selling price (asp) higher and higher. If the storage doubles, then yes there is little price increase, but more people who would have bought the $999 128GB model are now pushed to the $1099 256 GB model increasing the asp and probably counteracting the loss in sales from people who don't want to pay the extra. This tactic has been very positive for Apple from 2016-2021 or so as overall revenues have increased, but there is only so far you can go before sales fall off a cliff: for every fan boy who states they would quite happily pay $2k for the latest iPhone, there will be many people who are just priced out, even on a monthly payment.

 

[Chrisireland]

Apple's new iPhone 15 and iPhone 15 Pro models will be unveiled at the company's annual September event, which will be held this year on Tuesday, September 12. The question is, how much will they cost?

iPhone 15 and iPhone 15 Plus

Like the iPhone 14 and iPhone 14 Plus models last year, the iPhone 15 will be a 6.1-inch device, while the larger iPhone 15 Plus will be a 6.7-inch device. We expect to see a USB-C port instead of a Lightning port on all of the iPhone 15 models, and the Dynamic Island is going to be available for the iPhone 15 and iPhone 15 Plus in addition to the iPhone 15 Pro and Pro Max. That means Apple will be doing away with the notch that it has used since the iPhone X for the flagship iPhone lineup for a sleeker, less intrusive design.

No Price Change?

We don't know with any certainty what prices Apple will set for its new flagship iPhone models, but no price increase is expected for the standard iPhone 15 models, and the entry level iPhone 15 model should be priced starting at $799.

Based on current iPhone 14 pricing, then, here's what we expect the following configuration options to cost in the United States:

Model	Price
iPhone 15 - 128GB	$799
iPhone 15 - 256GB	$899
iPhone 15 - 512GB	$1,099
iPhone 15 Plus - 128GB	$899
iPhone 15 Plus - 256GB	$999
iPhone 15 Plus - 512GB	$1,199

iPhone 15 Pro and iPhone 15 Pro Max

Similar to last year's high-end iPhone 14 Pro models, the iPhone 15 Pro is a 6.1-inch device and the iPhone 15 Pro Max will be a 6.7-inch device. Likewise, Apple will reserve premium features for the Pro models that are supposed to justify the higher price tag. The iPhone 15 Pro models are expected to include some minor design updates, with Apple introducing thinner, curved bezels and a new titanium material for the chassis that will replace the stainless steel. Apple is also expected to add a redesigned "mute" button that could actually serve as an Action button similar to the Action button on the Apple Watch Ultra.

An upgraded 3-nanometer A17 chip will be exclusive to the iPhone 15 Pro and iPhone 15 Pro Max, making them faster and more power-efficient. Like the standard iPhone 15 and iPhone 15 Plus, the iPhone 15 Pro models will also transition from Lightning to USB-C, but the Pro lineup will include an upgraded USB-C port that features faster USB 3.2 or Thunderbolt 3 transfer speeds. Apple is also expected to use a more advanced telephoto camera lens that will be exclusive to the iPhone 15 Pro Max.

Higher Pro Prices?

Compared to the vanilla iPhone 15 models, pricing for the iPhone 15 Pro and iPhone 15 Pro Max is a lot less sure this year. A July Bloomberg report suggested Apple has been contemplating raising the price for both Pro models in its upcoming iPhone 15 series, echoing an earlier prediction by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. Pu believes the iPhone 15 Pro could be priced starting at $1,099, up from the $999 starting price of the iPhone 14 Pro. If that's accurate, the iPhone 15 Pro Max could be priced starting at $1,199.

Since then, subsequent reports appear to indicate that a price increase of this sort is indeed on the cards. According to Taiwan-based outlet DigiTimes, the iPhone 15 Pro and iPhone 15 Pro Max will be at least $100 more expensive than their predecessors. DigiTimes' forecast places the price of the iPhone 15 Pro at $1,099 to $1,199 and the iPhone 15 Pro Max at $1,199 to $1,299.

There have also been reports that Apple could boost the capacity of its iPhone 15 Pro models compared to last year. The iPhone 15 Pro models could support up to 2TB of storage, which would be double the capacity of the iPhone 14 Pro models that are limited to 1TB storage at maximum. There is also a possibility that the iPhone 15 Pro models will start at 256GB of storage, rather than 128GB.

Given that possibility, the following table outlines the prices we might expect to pay this year for the iPhone 15 Pro and iPhone 15 Pro Max models in the United States:... Click here to read rest of article

Article Link: How Much Will the iPhone 15 Cost?

Bring back the Mini!

 

[The-Real-Deal82]

Classic Apple under Tim Cook. iPhone sales have been falling since the iPhone 7 (around the time they stopped reporting sales numbers and only reported revenue) so to compensate, Apple has been pushing the average selling price (asp) higher and higher. If the storage doubles, then yes there is little price increase, but more people who would have bought the $999 128GB model are now pushed to the $1099 256 GB model increasing the asp and probably counteracting the loss in sales from people who don't want to pay the extra. This tactic has been very positive for Apple from 2016-2021 or so as overall revenues have increased, but there is only so far you can go before sales fall off a cliff: for every fan boy who states they would quite happily pay $2k for the latest iPhone, there will be many people who are just priced out, even on a monthly payment.

I couldn't agree more with your post, and it is something I have also been saying for a long time here, but am often told I am wrong. This forum is a bit of a vacuum as enthusiasts see things very differently to those who use iPhones in general, but aren't necessarily fans as such. I have never encountered another brand that is so applauded and admired whenever they raise prices or stiff us on incremental updates. I have certainly changed my approach to upgrading since prices have shot up and I know many people have also.

 

[Mark0019]

Classic Apple under Tim Cook. iPhone sales have been falling since the iPhone 7 (around the time they stopped reporting sales numbers and only reported revenue) so to compensate, Apple has been pushing the average selling price (asp) higher and higher. If the storage doubles, then yes there is little price increase, but more people who would have bought the $999 128GB model are now pushed to the $1099 256 GB model increasing the asp and probably counteracting the loss in sales from people who don't want to pay the extra. This tactic has been very positive for Apple from 2016-2021 or so as overall revenues have increased, but there is only so far you can go before sales fall off a cliff: for every fan boy who states they would quite happily pay $2k for the latest iPhone, there will be many people who are just priced out, even on a monthly payment.

For me I’m not even out priced but its just against my values paying that much for a phone, i have almost every device from apple, for the MacBook Pro I was very happy to pay the 5k but on a phone not happy at all. I think entry level iPhone pro max should never pass 1500usd