AT&T is charging $15 for unlimited live TV and $30 for a bundle package that also include unlimited data and web browsing. (Availability is limited and you must have either Samsung Eternity, LG VU, or LG Invision to view mobile TV.) I think $15/mo for unlimited mobile live TV is a quite reasonable pricing. But, the real question is how much AT&T will charge its smartphone users for the same service. Also, feel free to make your own bundle package.