I ran across this video from Samsung they are mocking the iPhone 6 Plus.
www.youtube.com/watch?v=oxhSnNZH3Rk
www.youtube.com/watch?v=oxhSnNZH3Rk
Desperation is right. It's painful to even watch them endure this.
I don't get the point of these Samsung ads. Sure they play to their fanbase... but they already HAVE that business. It's not convincing iOS users to switch and the phone-wars only annoy people with no allegiance to either side. Spending a lot of money just to look petty.