Why would I include ram, when consumers generally don’t even know Ram means. Consumers don’t travel to a store and say “I need to base my purchasing decision off the ram”. (That’s not logically how they think.) The stainless steel Frame is also likely not a choice consideration, at least not as much as the color of the iPhone being the primary.
So you’re asking me a hypothetical question about something that’s not a reality? (Nothing personal, but I’m not going entertain that question). What is an actual consideration and being discussed, is the XR is considerably cheaper under the XS, not to mention it’s _highly_ similar in terms of what it offers aside from what I already mentioned it doesn’t include. Yeah this choice would be the XR, why? Because consumers want to save money, the consumer see’s the same form factor and Face ID, they’re not basing their decision on upgrading to the XS for 3D Touch or an OLED panel, not when the Price comes first.
Value wise? The Max starts at $1100, where as the XR starts at $750, that’s a significant price difference. Is the Max a ‘good phone’, yes, I believe it is. But I still don’t understand what makes it ‘better’. (When that’s a completely subjective term.) Value wise, the Max is *not* the ‘better value wise’.
The point is, The majority of consumers aren’t spending $1100 on iPhones, not when most of their current smart phones can perform the same tasks/activities as these newer iPhones, which is why the XR is obviously the clear choice for the price savings.