Please explain.
I agree that without Google the Internet would be a very different, and arguably less useful place. Google revolutionized search and forced every other player to adapt or die.
Anyone else remember the smattering of search engines one used to employ for different types of searches before Google came along and changed everything? I do.
Still, I can't really see how a Google-less world would have any significant effect on Apple. Well, except without Google Microsoft might still be relevant and Apple fanboys would still be fighting Microsoft fanboys...
The reason I started using Google originally, and I suspect many others, is because they didn't have a bunch of graphics to load and display on a 56K Dialup over SLIP.
Instead of typing http://altavista.digital.com, it was google.com. Instead of waiting for the big graphics to load, I entered the words. And instead of a new page with yet more graphics, I was presented with text. It was much faster and efficient to use Google. And not only was Google the winner in the usability department, they had a catchy word - Google simply sounds like a search engine.
Does anyone remember Richie Rich comics, and how the comic explored the word Google? Google was a play on words where there was one followed by a hundred (japanese) zeros (as in war planes). I wonder if the comic is the real inspiration to the name of the company we know today.