Cant agree with this regarding the watch
Messy. Too many options. This is such a huge blunder.
No way. Its a stroke of genius. People want to change the colour of something so personal and they want to do it to match their outfits. Watch got this so right on so many levels. Its like they released 1000's of models in a heartbeat over night. Who else in the tech industry has done that? flooded the market? none and watch manufacturers have spent years releasing different designs. Apple boom there you go instant catch up.
and this oh my
t's easy to fall in love with The One.
The iPod launched with The One. The iPhone launched with The One. The Apple Watch launched with The Sixty.
It's hard enough to craft desire for a single identity. When asked to think of an Apple Watch, people don't know what to picture. Can you imagine if the original iPhone in 2007 came with sixty customizable skins?
With The One, it would have been just one iconic watch face. One gorgeous wrist band. When someone mentioned Apple Watch, you would immediately visualize a very specific look.
It's like picking your future husband or wife from a pool of sixty. Sixty different personalities, hobbies, quirks to learn. Sixty different people to fall in love with, compounded with the anxiety you might choose wrong.
You'd much rather have just the one. The Perfect One that you know is the best.
no its not. That would be like picking a wife who never changes her clothes or hair or make up or knickers.
and
watch is not an iPhone. They made the distinction on this. They said the mistake is to try and shrink an iPhone to a watch. The article linked to makes the mistake they said not to make. Its a watch not a phone.
now this I can agree with
What I fear most is that the keynote tainted the watch category as a whole. There was one fundamental question that had to be answered: Why do I need it?
I exercise already. martial arts. I know I have to do exercises. I want to do the exercises. The watch doesn't say anything to me to make my life better. I think its more for everyday folk who lack passion to drive themselves and in this aspect I think the watch can really help their health but I will hold off until I can see one in person and evaluate what it can do. Maybe it can do something I want.
this thumbs down
Our first innovation of Apple Universal was to get rid of your wallet. (Cheers)
We're calling it: Apple Pay. Here's what it looks like.
The way apple introduced apple pay was brilliant. They showed how many steps it takes a women to pay. Then they showed apple pay using less steps. It doesn't get any simpler or dramatic than that. It tells people why they need apple pay. You watch, people will start noticing it at the tills and remember the apple way then they will want apple pay. Watch now how many times you notice it. Apple has put the thought in your mind and left you to experience it.
This
I'd like to see how my daughter is doing. Instead of sending her a text, what can I do? I press this button twice, and... (Heartbeats echo in the auditorium)
You can't see it, but my watch is vibrating to her heartbeat. I can close my eyes and know that my daughter is alive, living her life halfway around the globe.
I felt this was implied. I thought it'd be good with a girlfriend or wife. You thought child. Sometimes not saying something makes it magic, put there without me saying it.
And thats why I liked the keynote but most of all the piece linked to .... Steve is gone. If apple took to the stage and didn't try to be themselves they would be copycats, they'd be imitators...and thats not apple DNA