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That's incredible! Thanks for sharing. Never really thought about this before, but :apple: Watch does seems fragmented in that there's too much choice and too much customization, instead of the iconic one and only, like the original iPad and iPhone. It's good that you brought this to our attention. Perhaps it is more evidence that Apple will never be the same with Steve. Not saying Apple is doomed, but time will tell how this all plays out under Tim Cook.
 
The creator of that article needs to come to the realization that Steve Jobs is gone. Also, the presentation of all the watch choices is necessary. The iPhone, etc. are all items where one style would be fine. Watches are much more about fashion with functionality than just functionality alone. If they introduced ONE Apple Watch with no choices, many people would simply not buy one. The fact that they offer athlete's a sport version with an elegant gold one offers the buyer more choices and appeals to a larger audience. Would a runner buy an Apple watch if it was only offered in the gold? Absolutely not.
 
The creator of that article needs to come to the realization that Steve Jobs is gone. Also, the presentation of all the watch choices is necessary. The iPhone, etc. are all items where one style would be fine. Watches are much more about fashion with functionality than just functionality alone. If they introduced ONE Apple Watch with no choices, many people would simply not buy one. The fact that they offer athlete's a sport version with an elegant gold one offers the buyer more choices and appeals to a larger audience. Would a runner buy an Apple watch if it was only offered in the gold? Absolutely not.

I wonder if some people have done the math on how many iPhone models there are now. If every iPhone had the same internals not based on carrier, there would be 29 different iPhone models sold at Apple's online store -- five 5c, six 5s, nine 6, nine 6+.

As far as I can tell, there are really only going to be six different Apple Watch models. There will be two sizes each of Watch, Sport and Edition. Everything else is interchangeable watch bands, which is like saying there are 20 billion iPhones because of all the various cases available.

In the iPhone and iPad, Apple started out with a product that eventually dropped in price to expand the market. If Apple figured out how to do this -- probably from experience with iPods, iPhones and iPads -- why should it wait four years to offer the equivalent of an iPad mini?

A whole lot of people need to get over the fact that Steve Jobs was gone. He was great, but he's gone. Apple will never be run just like it was under him, and nobody can really know what he would've done now. He created a company unafraid to change things drastically, and so a few years after his death he may have done the same thing with new information. In the early days of Mac, I'm sure Steve himself probably thought floppy disks were a great thing. In the late 1990s, obviously not. Same thing with optical drives around 1990 compared to the late 2000s.
 
Never really thought about this before, but :apple: Watch does seems fragmented in that there's too much choice and too much customization, instead of the iconic one and only, like the original iPad and iPhone.

It's actually a good thing because otherwise we'd get sick of everyone and their mothers wearing the same watch if it becomes massively successful (much like the iPhone/iPad constipation that we've experienced). Being able to customize to suit one's style might drive adoption as it's also a fashion item.
 
watches are way more personal than phones. i think it was the right call to have a huge variety...whether or not this is the "apple" way, i don't care. i personally won't be getting the apple watch since i don't see a need for it at the moment...but i think tim cook and the apple team made a good decision having all the varieties.
 
That was an awesome read. Thank you sharing. Though it wasn't Steve, it did make me miss Steves presentation style.
 
Cant agree with this regarding the  watch

Messy. Too many options. This is such a huge blunder.

No way. Its a stroke of genius. People want to change the colour of something so personal and they want to do it to match their outfits.  Watch got this so right on so many levels. Its like they released 1000's of models in a heartbeat over night. Who else in the tech industry has done that? flooded the market? none and watch manufacturers have spent years releasing different designs. Apple boom there you go instant catch up.


and this oh my

t's easy to fall in love with The One.

The iPod launched with The One. The iPhone launched with The One. The Apple Watch launched with The Sixty.

It's hard enough to craft desire for a single identity. When asked to think of an Apple Watch, people don't know what to picture. Can you imagine if the original iPhone in 2007 came with sixty customizable skins?

With The One, it would have been just one iconic watch face. One gorgeous wrist band. When someone mentioned Apple Watch, you would immediately visualize a very specific look.

It's like picking your future husband or wife from a pool of sixty. Sixty different personalities, hobbies, quirks to learn. Sixty different people to fall in love with, compounded with the anxiety you might choose wrong.

You'd much rather have just the one. The Perfect One that you know is the best.

no its not. That would be like picking a wife who never changes her clothes or hair or make up or knickers.

and

 watch is not an iPhone. They made the distinction on this. They said the mistake is to try and shrink an iPhone to a watch. The article linked to makes the mistake they said not to make. Its a watch not a phone.


now this I can agree with

What I fear most is that the keynote tainted the watch category as a whole. There was one fundamental question that had to be answered: Why do I need it?

I exercise already. martial arts. I know I have to do exercises. I want to do the exercises. The  watch doesn't say anything to me to make my life better. I think its more for everyday folk who lack passion to drive themselves and in this aspect I think the  watch can really help their health but I will hold off until I can see one in person and evaluate what it can do. Maybe it can do something I want.


this thumbs down

Our first innovation of Apple Universal was to get rid of your wallet. (Cheers)
We're calling it: Apple Pay. Here's what it looks like.

The way apple introduced apple pay was brilliant. They showed how many steps it takes a women to pay. Then they showed apple pay using less steps. It doesn't get any simpler or dramatic than that. It tells people why they need apple pay. You watch, people will start noticing it at the tills and remember the apple way then they will want apple pay. Watch now how many times you notice it. Apple has put the thought in your mind and left you to experience it.


This

I'd like to see how my daughter is doing. Instead of sending her a text, what can I do? I press this button twice, and... (Heartbeats echo in the auditorium)

You can't see it, but my watch is vibrating to her heartbeat. I can close my eyes and know that my daughter is alive, living her life halfway around the globe.

I felt this was implied. I thought it'd be good with a girlfriend or wife. You thought child. Sometimes not saying something makes it magic, put there without me saying it.


And thats why I liked the keynote but most of all the piece linked to .... Steve is gone. If apple took to the stage and didn't try to be themselves they would be copycats, they'd be imitators...and thats not apple DNA
 
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