How Tim Cook Should Really Be Running Apple

Discussion in 'Apple, Inc and Tech Industry' started by Rogifan, Jan 29, 2013.

  1. Rogifan macrumors P6


    Nov 14, 2011
    Love this satirical piece from Forbes:
    I especially liked the first four:

    • Grow Apple’s (AAPL) market share. But keep margins above 44%.
    • Put out 8 different versions of the iPhone simultaneously, including ones with larger screens, like Samsung. But keep the margins above 44% and recall you only get the full profit benefit of a new iPhone in the 2nd half of its production run.
    • Spend billions on marketing like Samsung. But let the product sell itself so that it stays premium.
    • Get more people in the emerging markets on to the iOS platform. But don’t put out a cheaper iPhone and sacrifice margins.

    If only Apple were Amazon, where you can miss Wall Street expectations and have your stock climb 10% afterwards.

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