How to e-mail market a legit product without looking like phishing/malware?

Discussion in 'Community Discussion' started by GanChan, Mar 28, 2013.

  1. GanChan macrumors 6502a

    Jun 21, 2005
    I have completed a collection of plays which will be available both on the Kindle store and through my own website as a PDF (for printing out hardcopy scripts in the correct format). I would like to contact directors at school drama departments and amateur companies directly through an email campaign, offering them the PDF file free of charge (there is a royalty payment link for those who want to produce the shows, which is all I care about).

    Question: Is there some way to embed a link or attach the PDF file without raising all kinds of spam/phishing/malware/Go Directly to Junk alarms? I'd love to do more than simply pitch the collection and ask for permission to send the file or link, but maybe that's all I can or should do.... Thoughts?
  2. chuckiehina macrumors member

    Jul 29, 2007
    The wikipedia definition of Email SPAM is "Email spam, also known as junk email or unsolicited bulk email (UBE), is a subset of electronic spam involving nearly identical messages sent to numerous recipients by email." Seems like you are targeting to a group with an unsolicitited email, so it still sounds like SPAM to me. And as a result it is a good thing if it raises "all kinds of spam/phishing/malware/Go Directly to Junk alarms".
  3. satcomer macrumors 603


    Feb 19, 2008
    The Finger Lakes Region
    I wouldn't send them any customers email unless they signed up to receive email from you. The only time to email a customer out of the blue should be a sales followup email kind.

    Plus sending out of blue attachments will get block by many ISP email servers. So email plain text email with a link to the .pdf on your web site to download it if they want.
  4. malman89 macrumors 68000

    May 29, 2011
    This. They're rarely enforced, but there's a lot of laws around who can and can not be put on a distribution list. It was really interesting working at a non-profit while trying to expand our reach past our 12,000+ email member list.

    Any legitimate email marketing provider will give you 2-3 flags when adding/importing someone saying "Are you sure you really know this person? Do you really have permission to email them?" from what I've seen (used Salsa Labs, MyEmma, and Constant Contact).

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