Thought I'd make note of this, now that the fervor has died down. I've managed to get an iPhone (both the first and 3G) in under 5 minutes each time at the Apple Store. No line, no wait. The secret for next time: * Go to the store the day AFTER the launch at 8 AM. Most people didn't realize the stores were open at 8 AM the Saturday after the launch (regardless of what hours the apple.com page said). I was able to literally go in both launches, get the phone and walk out in under 5 minutes. Sadly, I threw my 3G one in a washing machine this time around and am waiting on a replacement. The lines increase after that second day, so you have to time it right.