The NYT is offering a $0.99 introductory 4-week rate to their digital content.
Thanks for the heads-up on that.
For many of us faithful NYT online readers, we knew the paywall day-of-reckoning was coming. And unfortunately, this "introductory" offer just defers the pain. (Apparently, having had some difficulty using the word "torture" in some of their reporting - the NYT now is engaging of a little bit of e-commerce "torture" of their own...)
The fact of the matter is that 99 cents for four weeks is too little. And $20 (the amount you'll be paying for iPad+website access) is too much.
This, obviously, is only MY OPINION, but the $20 a month figure is the wrong number. Lets look at the basics: It works out to a dollar a day, since most people are going to end up missing a couple of days a week. And a dollar is the newsstand price of most major local and national dailies. Papers that have to be physically printed and distributed. That have cartoons and crosswords and Sudokus. And that can be used to wrap fish or pack dishes. Papers that cost many, many times what your (digital) version does to deliver.
Please, New York Times, make your digital paywall $10 a month. Your paper is worth far, far more to me than the crap put out by Rupert Murdoch. But $20 every four weeks is above my, and probably many millions of others, threshhold of pain.